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Analisis Penggunaan E-Commerce Terhadap Bisnis Usaha Mikro, Kecil, dan Menengah
Veronica Krisni Damayanti
; Mulyadi Amin
; Deden Sunandar
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 4
(2024)
Currently, e-commerce is increasingly in demand by various business groups, both large and small scale. This is due to the ease of promotion through online media or digital marketing, which makes it easier for business people to reach consumers to introduce or sell their products. This research aims to understand the impact of using e-commerce for MSME business actors. Data was collected through semi-structured interviews with MSME players who have used e-commerce to market their products. Data...
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Penerapan Pemasaran Digital Sebagai Media Promosi
Sussanti Sussanti
; Veronica Krisni Damayanti
; Mulyadi Amin
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 4
(2024)
Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data...
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