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Penguatan Branding dan Pemasaran Digital pada UMKM Warung “Mbak Raisha” di Pantai Karang Jahe, Kabupaten Rembang
Jurnal Pengabdian Kepada Masyarakat
Vol 5
, No 3
(2025)
Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital fin...
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Perancangan Media Promosi Cairo Water Sebagai Upaya Untuk Meningkatkan Brand Awareness
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 1
, No 3
(2024)
There are currently many bottled drinking water products appearing on the market. This is closely related to the high public need for drinking water that is suitable for consumption. One of these drinking water products is Cairo Water. Cairo Water is in great demand by the people of Cirebon Regency, however currently, Cairo Water does not have promotional media. This causes a less extensive market reach, weak brand awareness, and a threat to Cairo Water's ability to compete with its current com...
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Penguatan Ekonomi Lokal Desa Sendangdawung Melalui Workshop dan Pendampingan UMKM
Indira Aisha
; Yasinta Istighfan
; Ita Karimatussya’fi
; Awang Kurniawan
; Muhammad Kholil
; Wening Wihartati
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 1
, No 4
(2024)
The Community Service Program (KKN) of UIN Walisongo in Sendang Dawung Village, Kendal Regency, aims to develop the local economy by strengthening Micro, Small, and Medium Enterprises (MSMEs). Intensive discussions with the village community identified various local potentials, such as agricultural products, handicrafts, and traditional processed foods. However, challenges faced include limited capital, restricted market access, and a lack of managerial skills. To address these issues, a series...
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