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Penguatan Branding dan Pemasaran Digital pada UMKM Warung “Mbak Raisha” di Pantai Karang Jahe, Kabupaten Rembang
Muhammad Kholilur Rohman
; Aelia Rara Dianti
; Siti Utami
; Dian Anita Sari
Nusantara: Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 3
(2025)
Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital fin...
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Penguatan Identitas dan Pemasaran Digital pada UMKM Warung Seribu Berkah Mbak Siti Bagus Melalui Program Kuliah Kerja Usaha
Anisa Rosiana Anggraheni
; Sabti Ramadhina
; Muhammad Zaim Mustofa
; Dian Anita Sari
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 2
, No 3
(2025)
Mbak Siti Bagus's Warung Seribu Berkah UMKM is located in the Karang Jahe Beach tourist area, Punjulharjo Village, Rembang District, Rembang Regency, Central Java. Within 10 years of running the business, the UMKM experienced obstacles in developing the business, namely branding that was not optimal, which was indicated by: 1) Not having a business identity; 2) the location of the UMKM was difficult to identify with other UMKM; and 3) the business did not have an online marketing channel. From t...
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Faktor yang Mempengaruhi Kinerja Perangkat Desa
Murtadho, Sub'khan
; Dian Anita Sari
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 1
(2025)
This research aims to prove the influence of work ability, motivation and work stress on the performance of village officials throughout Kaliori District. The population in this study was village officials throughout Kaliori District using a saturated sample, namely a total of 167 respondents. The data analysis technique uses multiple linear regression analysis. The results of this research show that partially work ability and motivation have a positive effect and work stress has a negative effe...
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