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Perancangan Digital Photobook Sebagai Media Pendukung Marketing Produk Tinctori
Vincentius Satria Wiratama
; Martin Setyawan
; Birmanti Setia Utami
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 3
(2025)
Tinctori is a company focused on sustainable fashion products using natural dyes. Based on observations and interviews, Tinctori’s existing promotional media are still limited and have not effectively conveyed its sustainability values or modern fashion appeal. Therefore, a more engaging, informative, and accessible promotional medium is needed. This study aims to design a digital photobook as a marketing support medium for Tinctori’s products. The research uses a qualitative method with a linea...
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Perancangan E-Booklet Sebagai Media Informasi Sentra IKM Kreatif Semanggi Harmoni Surakarta
Adrian Mahatma
; Martin Setyawan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 1
(2025)
Sentra IKM Kreatif Semanggi Harmoni is a facility of the Surakarta City Cooperative and Industrial Service dedicated to supporting the growth and development of small and medium industries (IKM) in Surakarta City. This center already provides adequate facilities for the general public, but due to a lack of information dissemination, this center is not well known by the community, especially in Surakarta City. Through mixed methods research applying a linear strategy, this study combines quantita...
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Perancangan Video Musik “Mayfly” sebagai Media Promosi Idol Group Oriana
Immanuel Aria Kristono
; Martin Setyawan
; Peni Pratiwi
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 1
(2025)
Idol or Aidoru (アイドル) is a term or another word for Idol in Japan which can be interpreted as a famous artist who can take part in various fields. Idol Oriana is a local idol from Solo who made their debut on August 28, 2023. But until now Oriana Idol only has an original song called Mayfly and Oriana Idol wants to well known. Oriana also make a music video for the song “Mayfly” to promote Oriana Idol more widely. Therefore, this research was made to create a music video as a promotional med...
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Menguak Arti dan Makna Ukiran Toraja di Kampung Tonga Melalui Film Dokumenter
Maylvin Premier Gusmawan
; Anthony Y. M. Tumimomor
; Martin Setyawan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 1
, No 4
(2024)
Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to...
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Perancangan Video Promosi Tinctori Sebagai Media Promosi dengan Penerapan Marketing 5.0
Samuel Brian Nanda
; Martin Setyawan
; Michael Bezaleel Wenas
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 1
(2024)
This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally cons...
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