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Menampilkan 1–10 dari 19 artikel
Analisis Strategi Relationship Marketing dalam Membangun Jaringan Bisnis pada Groei Coffe di Sukapura Kabupaten Bandung
Resya Dwi Marselina
; M. Rizal Septiadi
; Salman Noviar Natanagara
; Vian Ginanzar
; M. Zaqi Abdul Wahab
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2026)
The increasing competition in the coffee shop industry in Bandung requires businesses to adopt marketing strategies that emphasize long-term relationships with customers. This study aims to analyze the implementation of relationship marketing strategies in building business networks at Groei Coffee, a community-based café located in Sukapura, Bandung Regency. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. The findings indi...
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Implementasi Konsep Jaringan Bisnis dalam Meningkatkan Efisiensi Operasional Misala Gear Outdoor di Ciwidey Kabupaten Bandung
Resya Dwi Marselina
; Muhammad Fakhri Fakhrurozi
; Muhammad Syahrul Pratama
; Muhammad Vierman Subarkah
; Rendy Tommy Fauzan
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2026)
This study aims to analyze the implementation of business networks in improving operational efficiency in small and medium-sized enterprises (SMEs) operating in the outdoor equipment sector. Increasing public interest in outdoor activities has intensified competition among SMEs, requiring them to develop effective collaboration strategies to maintain operational sustainability. This research employs a qualitative descriptive approach with a single case study design conducted at Misala Gear Outdo...
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Peran Inovasi Produk Dan Jaringan Bisnis Cheese Cake Yang Diolah Menjadi Makanan Yang Populer
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Vol 2
, No 1
(2024)
This research aims to develop and plan an effective business network for the cheese cake product innovation business, especially in building a business network so that the cheese cake business can continue to be popular. Observations in this research were carried out by observing consumer tastes and documentation was carried out by collecting data regarding effective business networks. The subject of this research is the development of product innovation businesses through business networks and...
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Persaingan Pemasaran Mengenai Kuliatas Produk Dan Jaringan Bisnis Pada Karsa Mahardika Nusantara
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
This article aims to determine marketing competition regarding product quality and business networks at Karsa Mahardika Nusantara. This research focuses on the marketing and quality of products and business networks that have been carried out by Karsa Mahardika Nusantara. Observation and interviews are data collection techniques in this research. Based on the results of this research analysis, it can be concluded that Karsa Mahardika Nusantara has done marketing well and is able to compete with...
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Efektivitas Pelaksanaan Kerja Hubungan Industrial di PT. Interline Indonesia
Resya Dwi Marselina
; Nurleni Nurleni
; Devi Agrianti
; Vinni Imania
; Hilma Sadatil Alawiyah
; Mohammad Zein Alfiansyah
; Ilham Fadillah Pramana
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Vol 2
, No 1
(2024)
This article explores the effectiveness of industrial relations work implementation at PT. Interline Indonesia. The study aims to investigate and analyze the extent to which the implementation of industrial relations work in the company can contribute to efficiency, productivity, and welfare. Through literature review, research findings, and discussion, factors influencing industrial relations, the role of management in improving effectiveness, and recommendations for improving harmonious indust...
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Peranan Strategi Marketing Dalam Pengembangan Jaringan Bisnis Pada CV. Ciwidey Food
Resya Dwi Marselina
; Salsabilla Puspa Rianty
; Sawitri Nurhayati
; Noval Robani Hardiansyah
; Winda Aisyah
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 2
, No 2
(2024)
This research was conducted to find out how the marketing strategy carried out by CV. Ciwidey food and what CV does. Ciwidey Food in developing its business network. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of th...
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Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded...
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Pemanfaatan Media Sosial Sebagai Alat Untuk Membangun Jaringan Bisnis Dalam Bisnis Dropship: Studi Kasus Pada Mumu Hijab
Resya Dwi Marselina
; Intan Dinilah
; Meira Purnama Rizki
; Sarah Khoirunnisa
; Siskia Nur Aini Putri
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread...
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Analisis Jaringan Bisnis Dalam Meningkatkan Penjualan di Toko Jeep Aquascape & Aquarium
Resya Dwi Marselina
; Siti Nuraena
; Risma Yanti
; Dede Moch Fadil Amrullah
; Ulan H U Salamah
; Herni Apriani
; Evi Ulviah
; Siti Nurkhadijah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 2
(2024)
This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability.
The qualitative approach involves in-depth interviews with various stakeholder...
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Konsep Penyelesaian Perselisihan Kontrak Kerja Antara Pekerja Dengan Perusahaan Melalui Serikat Pekerja Pada PT Intermoda Kusuma
Resya Dwi Marselina
; Indri Fitriani
; Leniawati Leniawati
; Dede Restiani
; Nur Anggraeni
; Aulia Rahma Agysta
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
In industrial relations, there will definitely be conflicts between companies and workers related to differences in ideas which result in industrial relations problems or known as industrial relations disputes. Based on this, if an industrial relations dispute occurs and the company or workers do not find a good decision then this dispute will be handed over to the labor union to be resolved so as to obtain a mutually beneficial solution between the two disputing parties. This research aims to f...
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