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Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni
Pesalmen Butarbutar
; Noviana Yuliawati
; Arina Destyana
; Bima Yeremia Hutahaean
; Muhammad Sidiq Haryadi Sutisna
; Ribka Wahyuni Simarmata
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 3
, No 3
(2025)
Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marke...
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Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor
Bunga Fariza Hamid
; Fairuz Syifa Hidayat
; Nurshadrina Alifah Sajidah
; Taufik Hidayat
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 3
, No 3
(2025)
Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital pl...
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Analisis Kemajuan Digitalisasi Agro Eduwisata Padi Organik di Desa Mulyaharja
Imam Hanif Aqeela
; Elchio Fajar Hisra
; Muallifah Shofiatun
; Vemita Joselfyn
; Putri Nurul Hidayah
; Siti Zahra Levina
; Ravael Nariyan
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
"Digitalization Web for Mulyaharja Village, Bogor: A Community Empowerment Initiative" This project aims to develop a digital platform for Mulyaharja Village, Bogor, to enhance community empowerment and improve access to information and services. The web-based platform will provide a range of features, including news and announcements, community forums, and online services, to facilitate communication and collaboration among residents, village officials, and local businesses. By leveraging digit...
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Analisis Minat Masyarakat dalam Perancangan Digitalisasi untuk Menunjang Potensi Pertanian Desa Sukaharja, Kabupaten Bogor, Jawa Barat
Mohamad Damar Purnama
; Hilmia Salsabila
; Zahara Aini Kesuma
; Salsa Nabila Safitri
; Nadya Tendra Sikki
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The find...
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Perspektif Masyarakat dalam Penerapan Digitalisasi Pertanian
Hari Yati Nur
; Yoshua Putrawan Simanjuntak
; Kayla Devina Azzahra
; Jonathan Sitohang
; Zefania Intan Kusuma
; Melia Ari Santi
; Elsa Ramadhan
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
This study aims to determine the perspective of the Ciherang Village community on the implementation of agricultural digitalization. As the digital era develops, the use of technology in agriculture is a great opportunity to increase efficiency and production results. Through a qualitative approach, data were obtained from questionnaires with farmers and local community leaders. The results of the study showed that most people are interested in the use of agricultural digitalization, especially...
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Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan
Salma Rizqiany Lubis
; Intan Latifah
; Eidelweis Restu
; Muhammad Adlan
; Lutfi Shihab
; Rizha Nur Irawan
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, act...
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Respon Masyarakat Desa Cibalung Terhadap Teknologi Berbasis Web Guna Membantu Pemasaran Produk Olahan
Adam Anom Jati
; Lisma Aulia Rohmah
; Lidya Hawila Sallo
; Mahda Aryo Firdaus
; Destriana Nur
; Muhammad Fauzan Lazwar
; Agief Julio Pratama
; M. Iqbal Nurulhaq
; Tri Budiarto
; Widya Hasian Situmeang
; Ratih Kemala Dewi
; Restu Puji Mumpuni
; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
This research aims to help MSMEs in Cibalung Village through the creation of a website with features that are specially designed according to the wishes and needs of the MSMEs in the village. The creation of this website involves several respondents in Cibalung Village which includes Farmers, MSME business actors, Housewives, and freelancers. The website that was created is intended as an information media about agricultural cultivation, fisheries and livestock and marketing that can be used to...
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