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Customer Relationship Management and Patient Loyalty: The Mediating Role of Brand Salience and Customer Engagement Behavior
International Journal of Management Science and Business
Vol 3
, No 1
(2026)
The increasing competition in the healthcare industry requires hospitals to establish effective relationship strategies to enhance patient loyalty. This study aims to examine the effect of Customer Relationship Management (CRM) on patient loyalty, with brand salience and customer engagement behavior (CEB) as mediating variables. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 155 outpatients at Cengkareng Ge...
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Hadits sebagai Landasan Normatif dalam Ekonomi Islam Definisi, Urgensi, dan Aplikasinya
Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Vol 3
, No 4
(2025)
Hadith serves as one of the primary sources of Islamic law and plays a significant role in shaping various aspects of life, including the economic domain. As a normative foundation, Hadith not only complements the Qur’an but also provides practical guidance for the economic activities of Muslims. This study aims to explore the definition of Hadith in the context of Islamic economics, its urgency as a normative basis, and its application in contemporary economic practices. Employing a qualitative...
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Hadits sebagai Landasan Normatif dalam Ekonomi Islam Definisi, Urgensi, dan Aplikasinya
Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Vol 3
, No 4
(2025)
Hadith serves as one of the primary sources of Islamic law and plays a significant role in shaping various aspects of life, including the economic domain. As a normative foundation, Hadith not only complements the Qur’an but also provides practical guidance for the economic activities of Muslims. This study aims to explore the definition of Hadith in the context of Islamic economics, its urgency as a normative basis, and its application in contemporary economic practices. Employing a qualitative...
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Workshop Pemberdayaan UMKM Di Desa Wonokerto Di Era 5.0 Menggunakan Strategi Digital Marketing
Siska Dewi
; Anni Safitri
; Kusuma Wijaya
; Mukhsin Hadi
; Ammilatuzzahro Ammilatuzzahro
; Slamet Lutfi Maulana
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 1
, No 2
(2023)
This community service activity aims to overcome the problems of UMKM in Wonokerto village, Bandar sub-district. The main problems faced by UMKM players are packaging, lack of business permits, and digital marketing of products. This is the background for community service activities carried out by a team of accounting lecturers at the Institute of Technology and Science Nahdlatul Ulama Pekalongan. The theme of this service is the UMKM Empowerment Workshop in Wonokerto Village in the 5.0 Era Usi...
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