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Menampilkan 1–3 dari 3 artikel
Navigating Healthcare's Digital Transformation : How Service Reliability and Digital Content Strategy Drive Patient Loyalty Through Trust
Ikhsan Febriansyah
; Munawar Munawar
; Endang Ruswanti
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
The digitalization of healthcare had prompted health institutions to adopt digital content marketing as an innovative strategy for service promotion and patient loyalty development, while preserving service reliability as a crucial loyalty factor. Recent empirical research had revealed inconsistent findings about the non-linear relationships among these variables, which necessitated additional investigation incorporating trust as a mediating factor. This research sought to provide empirical vali...
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The Role of Visual Design Content Quality, and System Users in Improving the Net Benefits of Electronic Medical Records in Hospital X
Dede Cintia Dianni Martin
; Anastina Tahjoo
; Endang Ruswanti
Jurnal ilmu Kesehatan Umum
Vol 3
, No 3
(2025)
The implementation of Electronic Medical Records (RME) in hospitals often faces various obstacles that hinder the achievement of maximum benefits. The main problems lie in the visual design, content quality, and user acceptance of the system, which have an impact on the work efficiency of medical personnel and the quality of service to patients. This study aims to analyze the effect of visual design and content quality of RME on Net benefits by considering system users as intervening variables....
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Analysis Of The Influence Of Brand Image and Patient Experience On the Impact Of Brand Image and Patient Experience On Patient Loyalty With Trust As a Mediating Variable in Private Insurance Inpatients at RS MRCCC Siloam Semanggi
Marselinus Surya
; Endang Ruswanti
; Wahyuni Dian Purwati
Jurnal ilmu Kesehatan Umum
Vol 3
, No 2
(2025)
Patient loyalty is an attitude that drives behavior to return to using the services of a hospital, incorporating emotional aspects, particularly making regular and repeated visits with high consistency. This study aims to obtain empirical evidence of the relationship between brand image, patient experience, and trust on the loyalty of inpatients using private insurance at MRCCC Siloam Semanggi Hospital. The background of this research is the trend of decreasing patient numbers in 2023 among thos...
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