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Pengaruh EPS, NPM, ROA, ROE Terhadap Harga Saham Pada PT Ciputra Development Tbk Periode 2016-2023
Prasetya, Rendy Angga Putra
; Suwarsono, Bambang
; Kurniawan, Brahma Wahyu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to examine the effect of profitability ratios, namely Earnings per Share (EPS), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE), on the stock price of PT Ciputra Development Tbk during the 2016–2023 period. The research employs a quantitative approach with a causal research design using secondary data derived from quarterly financial statements and stock closing prices published by the Indonesia Stock Exchange. The data were analyzed using multiple lin...
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Pengaruh Kualitas Pelayanan, Lokasi dan Strategi Promosi Terhadap Minat Beli Konsumen Beras UD Berkah Mandiri
Pratama, Mohammad Riski Eka
; Kurniawan, Brahma Wahyu
; Rahmawati, Zulfia
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyze the influence of service quality, location, and promotional strategies on consumers’ purchasing interest in UD Berkah Mandiri rice. The study employs a quantitative method with a total population of 150 respondents. The sampling technique used in this study is accidental sampling. The sample consisted of 60 respondents, determined using Slovin’s formula. The analytical tool employed in this study is SPSS 25.0. The results indicate that service quality has a significant...
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Pengaruh Diferensiasi Produk, Promosi Media Sosial Dan Kualitas Pelayanan Terhadap Minat Pembelian di Tea Break Sambi Kediri
Lestari, Afrilia Luluk
; Kurniawan, Brahma Wahyu
; Harianto, Kukuh
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of product differentiation, social media promotion, and service quality on consumer purchase intention at Tea Break Sambi Kediri. The research employed an associative quantitative approach using a survey method with questionnaires distributed to 88 respondents selected through an accidental sampling technique. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS version 25....
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Pengaruh Work Life Balance, Lingkungan Kerja Fisik dan Komunikasi Interpersonal Terhadap Kinerja Karyawan PT Daihatsu Jolo Abadi Kota Malang
Pratama, Dava Yoan
; Nadhiroh, Umi
; Kurniawan, Brahma Wahyu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
The research findings indicate that, on a partial basis, only the Work-Life Balance variable has a significant effect on employee performance, with a significance value of 0.029 and a t-value of 2.311. In contrast, the Physical Work Environment and Interpersonal Communication variables show no significant impact, with significance values of 0.774 (t-value -0.290) and 0.217 (t-value 1.264), respectively. Simultaneously, the three variables do not exhibit a significant influence on performance, as...
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Pengaruh Potongan Harga Dan Komunikasi Bisnis Terhadap Loyalitas Pelanggan Pembelian Stick Tahu Toko Aqia Kediri
Putri, Nada Liyana
; Suwarsono, Bambang
; Kurniawan, Brahma Wahyu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 4
(2023)
This research aims to partially and simultaneously explain the influence of price discounts and business communication on customer loyalty in purchasing Tofu Sticks at the Aqia Kediri Store. This type of research uses quantitative research. Data sources use primary data and secondary data. The sample in the research was 87 customers who purchased Toko Aqia Kediri's Tofu Stick using purposive sampling technique. The analysis techniques used are validity test, reliability test, normality test, lin...
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Strategi Pemasaran CV. Indo Jaya Bersatu Dalam Meningkatkan Profit Perusahaan dan Menarik Minat Konsumen
Kurniawati, Adella Desy
; Suwarsono, Bambang
; Kurniawan, Brahma Wahyu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 4
(2023)
A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV...
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Pengaruh Keragaman Menu, Harga dan Lokasi Terhadap Keputusan Pembelian Pada Yamyam di Kediri
Firulla Bahril Wahdah, Aliya Fauziah
; Suwarsono, Bambang
; Kurniawan, Brahma Wahyu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 3
(2023)
Very tight competition in the culinary world makes entrepreneurs have to think about what consumers want, including looking at the variety of menus, prices, and locations. The researcher chose Yamyam Restaurant based on several considerations. The purpose of this research is to explain the effect of menu diversity, price, and location partially and simultaneously on purchasing decisions at Yamyam. The research uses quantitative methods. The population taken was 1,277 consumers using Non Probabil...
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