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Menampilkan 1–6 dari 6 artikel
Model Kepemimpinan Berbasis Weton: Mengintegrasikan Kebijaksanaan Budaya Jawa ke dalam Manajemen Organisasi Modern
Choirul Anam
; Muhammad Saiful Rijal
; Iva Khoiril Mala
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
This study developed the Weton-Based Leadership Model as a leadership framework that integrates Javanese cultural values from the weton system with modern leadership theories, such as transformational, servant, charismatic, and situational leadership. Using a postmodern paradigm with an exploratory qualitative approach, this study utilizes pattern matching and explanation building methods through in-depth interviews with cultural experts and human resource management practitioners, as well as an...
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Model Online Marketing Facebook Ads Dalam Peningkatan Penjualan UMKM Kediri
Chiya Ratul Umah
; Sutantri Sutantri
; Iva Khoiril Mala
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secon...
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Peran Ekonomi Digital Terhadap Kinerja Pasar Modern Di Indonesia
Dhea Isti Riyana
; Iva Khoiril Mala
; Sutantri Sutantri
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits...
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Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Kedai Kopitiam Laoban Surabaya
Falencia Sally Marcella Dermawan
; Iva Khoiril Mala
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 3
(2024)
The development rapidly growing of the Indonesian food and beverage industry increases the risk of business competition. To develop and overcome the food and beverage industry, Laoban Surabaya must have the advantage of being a kopitiam shop. The aim of this research is to cover all components that can influence customer satisfaction. Qualitative research uses interviews to collect data. The data analysis method used was data reduction and drawing conclusions, with eight respondents being owners...
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Pengaruh Inovasi Produk Terhadap Keberhasilan Usaha Kecil Dan Menengah (UKM) Kuliner Di Kota Tangerang Selatan
Muhammad Rizki Armanda
; Iva Khoiril Mala
Jurnal Riset dan Inovasi Manajemen
Vol 2
, No 2
(2024)
The success of small and medium-sized enterprises (SMEs) in facing increasingly fierce market competition is highly dependent on product innovation. This study aims to find the types of product innovation applied and used by SMEs, analyze how product innovation affects the success of SMEs, and find factors that support and hinder the implementation of product innovation. This research method uses qualitative with data collection techniques through observation and interviews. The results showed t...
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Globalizing Small Businesses: Harnessing Human Capital for Digital Marketing Success
Choirul Anam
; Iva Khoiril Mala
; Imam Mukhlis
; F. Danardana Murwani
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 2
(2024)
In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expans...
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