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Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial
Ilma Wulansari Hasdiansa
; Hasbiah, Sitti
; Aswar, Nurul Fadilah
; Riu, Isma Azis
; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 4
(2025)
Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for st...
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DOI
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial
Ilma Wulansari Hasdiansa
; Hasbiah, Sitti
; Aswar, Nurul Fadilah
; Riu, Isma Azis
; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 4
(2025)
Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for st...
Sumber Asli
Google Scholar
DOI
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Fac...
Sumber Asli
Google Scholar
DOI
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Fac...
Sumber Asli
Google Scholar
DOI
Pengaruh Pemasaran Media Sosial terhadap Niat Beli Ulang Melalui Perceived Value Konsumen Produk Skintific : Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique...
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