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Pelatihan Penggunaan Aplikasi Program Pemasaran Bersama (ePPB) dalam Rangka Meningkatkan Fleksibilitas Pemasaran Industri Mikro dan Kecil di Kota Surabaya
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Vol 4
, No 1
(2026)
This community service aims to provide training on the use of the Joint Marketing Program (eJMP) application module to micro and small industry players in the Surabaya city, so that marketing of MSI products can be carried out flexibly without being limited by space, place and time, so that marketing can reach a wider network and ensure the sustainability of MSI businesses in the future. This community service activity uses a qualitative descriptive approach by photographing the real condi...
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The Effect of Work Skills and Work Flexibility on Work Productivity trough Job Satisfaction of Gojek Partners in the City of Malang
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study aims to analyze how work skills and work flexibility affect work productivity through job satisfaction as an intervention variable among Gojek partners in the Malang City area. This study uses a quantitative methodology with a causality design. Using simple random sampling, questionnaires were sent to 120 selected Gojek partners to obtain initial data. A Structural Equation Modeling (SEM) based on linear regression analysis was used to analyze the data. This was done using the SPSS pr...
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Analisis Kinerja Keuangan Menggunakan Metode Economic Value Added (EVA) pada PT. Astra Otoparts Tbk Tahun 2020 - 2023
Jurnal Ekonomi dan Keuangan
Vol 4
, No 1
(2026)
A healthy and sustainable company is the primary measure of financial performance. Approaches such as financial ratios are not sufficient to assess financial performance; methods that provide a more comprehensive picture of a company's economic value creation are also needed. Economic Value Added (EVA) is one method that can be used in performance measurement. This study aims to determine the financial performance of PT Astra Otoparts Tbk from 2020–2023 using the Economic Value Added (EVA) metho...
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The Role of Social Comparison and Body Image in Forming Appearance Anxiety in Adolescent Girls
International Journal of Education and Literature
Vol 5
, No 1
(2026)
This study aims to determine the role of social comparison and body image on appearance anxiety in adolescent girls. Social pressure and media exposure with ideal beauty standards make adolescent girls vulnerable to engaging in social comparison and developing a negative body image, which triggers appearance anxiety. This study used a quantitative approach with a correlational design involving 107 adolescent girls aged 18–24 years through convenience sampling. Data were collected using a Google...
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Penerapan Konsep STP dalam Manajemen Pemasaran Modern Studi Kasus Apple Inc.
Jurnal Riset Rumpun Ilmu Teknik
Vol 5
, No 1
(2026)
This study aims to describe the implementation of the Segmenting, Targeting, and Positioning (STP) concept in Apple Inc.’s marketing strategy and to assess students’ perceptions as young consumers of Apple products. A descriptive qualitative approach was applied through a literature review supported by an online survey involving 30 students who use Apple products. Data were analyzed descriptively to relate Apple’s STP strategy to respondent preferences and satisfaction levels. The results indica...
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Transformasi Pemasaran Tradisional Ke Digital Marketing: Analisis Peluang dan Tantangan pada Make Up Artist (MUA) Di Kota Bandung
Jurnal Riset Rumpun Ilmu Teknik
Vol 5
, No 1
(2026)
The transformation of marketing strategies from conventional methods to digital marketing has become an important factor in the development of the beauty industry, especially for Make Up Artists (MUAs) in Bandung. This study aims to analyze the impact of digital marketing through social media on increasing customer interest and the number of MUA service users, with a case study of Iwan Haadi, a professional MUA in Bandung who is active on Instagram (@iwanhaadimakeup) and TikTok (@iwanhaadi). Thi...
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Muslim Students’ Perception of Green Economy Education in Promoting Ethical and Sustainable Economic Awareness
International Journal of Islamic and Economic Education
Vol 1
, No 2
(2025)
Global environmental challenges require active engagement from all sectors, including education. For Muslim youth, awareness of environmental sustainability aligns with Islamic ethical principles such as stewardship (khalifah), justice (ʿadl), and social welfare (maslahah). This study examines the influence of green economy education within Islamic higher education on students’ eco-literacy, ethical awareness, and sustainable economic behavior. A quantitative approach was employed using a struct...
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Hubungan antara Kepemimpinan Transformasional dan Iklim Komunikasi Organisasi di SMK Kehutanan dan Seni St. Fransiskus Xaverius Maumere
Maria Viviana Nurak Lewar
; Sahrul Hidayat
; Tibertha Archangela Ghiriani
; Helena Aprilia Andini
; Agustinus Irfanto
; Agnes Monika Anyela
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 4
(2025)
This report aims to describe the application of transformational leadership and its influence on the organizational communication climate at the St. Francis Xaverius Maumere Forestry and Arts Vocational School. Using a descriptive narrative method through interviews and observations, this report illustrates how principals are implementing transformational leadership in school management. The results of the study show that school principals are able to provide inspiration through example, motivat...
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Implementasi Program Pendampingan Manajemen dalam Rangka Meningkatkan Kualitas Pengelolaan Industri Mikro dan Kecil Batik di Kota Mojokerto
Dwi Bhakti Iriantini
; Wahyudiono Wahyudiono
; Santirianingrum Soebandhi
; Yuda Prawira
; Nisrina Dwi Nur Raniah
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Vol 3
, No 4
(2025)
This community service program aims to provide management assistance to micro and small batik industries in optimizing digital platform and social media-based marketing. This allows these micro and small batik industry players to reach a wider network and ensure their business sustainability in the future after the pandemic. This community service program uses a qualitative descriptive approach, which aims to capture the real-world conditions related to the management of batik industry players i...
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Pengaruh Harga, Promosi, dan Switching Barrier terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening: Studi pada Pelanggan Kartu Telkomsel dikalangan Gen Z Kec. Palu Barat
Jurnal Ekonomi dan Keuangan Islam
Vol 3
, No 4
(2025)
This study aims to examine in depth the influence of price, promotion, and switching barriers on customer loyalty of Telkomsel prepaid cards, with customer satisfaction as an intervening variable in Generation Z in West Palu District. This study is motivated by the intense competition in the telecommunications industry and the importance of maintaining customer loyalty amidst the increasing number of service options. Data were collected from 100 respondents who are active Telkomsel prepaid card...
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