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Elastisitas Harga Susu Sapi terhadap Jumlah Permintaan Bahan Baku Yoghurt pada Perusahaan Anisa Yoghurt
Dandy Danudra Djayapermana
; Kanesya Latifa Zahra
; Robbi Rahman Firdaus
; Ira Murwenie
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2026)
This study examines the price elasticity of fresh cow’s milk on the demand for raw materials at Anisa Yoghurt Company using a demand theory approach. Milk is the main input in yoghurt production, making price fluctuations potentially influential on production decisions. The objective of this research is to analyze the responsiveness of raw milk demand to price changes and to identify the elasticity characteristics of milk demand in a small-scale food processing business. This study employs a qua...
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Analisis Substitusi Konsumsi Jagung sebagai Alternatif Karbohidrat terhadap Elastisitas Permintaan di Pasar Ciawitali
Icha Anisa Indriany
; Hani Rohmat
; Alfhan Firansa
; Rahma Putri Suparman
; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
This study aims to analyze corn consumption substitution as an alternative carbohydrate source and to measure the demand elasticity of corn in response to fluctuations in corn and rice prices at Ciawitali Market, Garut Regency. Primary data were collected through observations and interviews, along with secondary data from West Java Central Statistics Agency processed using simple linear regression and cross-elasticity analysis with SPSS. Results show that changes in corn prices explain 99.7% of...
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Indikasi Ketidakstabilan Harga terhadap Elastisitas Permintaan Minyak Goreng Kemasan dan Minyak Goreng Curah di Pasar Ciawitali Garut
Yayu Yunengsih Rahayu
; Mudrika Mudrika
; De Dita Nur Padilah
; Ryan Ahmad Zaelani
; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
This study aims to analyze the effect of the price of packaged cooking oil and bulk cooking oil on the elasticity of demand as one of the staple foods in Ciawitali Market, Garut Regency. The approach used is a quantitative descriptive method with a focus on associative analysis. Data were collected through observation and interviews in the period of September and October 2025. Then processed using simple linear regression analysis and demand elasticity analysis. The results show that the demand...
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Analisis Perbandingan Elastisitas Harga Daging Ayam Broiler dan Daging Ayam Kampung terhadap Konsumsi Rumah Tangga di Kecamatan Tarogong Kidul
Gita Anggraeni
; Dara Wulansari
; Rindang Rahmawan Rustandi
; Muhamad Ergi Gppt
; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
This study aims to analyze and compare the price responsiveness of broiler chicken meat and native chicken meat in relation to household consumption patterns in Tarogong Kidul District, Garut Regency. A quantitative approach was employed using simple linear regression analysis based on primary data obtained through observations and interviews conducted in traditional markets. The analysis examines the extent to which price changes influence the demand for both commodities. The results indicate t...
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