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Menampilkan 1–6 dari 6 artikel
Efforts to Increase Reuse Intention with the TAM Model for Multi-Service Application Users
Sumar Sumar
; Indah Noviyanti
; Novita Herlissha
; Dini Oktariani
International Journal of Management and Strategic Business Leadership
Vol 2
, No 2
(2025)
As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transpo...
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Kewirausahaan: Membangun Ekonomi Lokal Dan Mengarahkan Masa Depan Berdaya Saing Ditengah Kasus Korupsi Timah 271T Bangka Belitung
Suci Wulandari
; Tiara Augus Fitriani
; Indah Noviyanti
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 5
(2024)
The Bangka Belitung Islands are known to be rich in tin resources so it cannot be denied that most of the people make their living from tin but are now shackled by the 271T corruption case. This study aims to evaluate how big the impact of entrepreneurship is on Bangka Island, especially Central Bangka Regency, after the rise in tin corruption cases which disrupted people's work, apart from that local fishermen were also affected by the existence of sea mines. Entrepreneurship plays an important...
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Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk
Zianah Safitri
; Wendi El
; Viona Paskreyanti Sitorus
; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and th...
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Menghadapi Tantangan Era Digital, Strategi Integrasi Media Sosial, Literasi Digital dan Inovasi Bisnis
Harry Saptarianto
; Shelvi Deviani
; Syamas Isti Anah
; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
The digital era is an era where an era experiences rapid progress that leads to digital. This era is characterized by fast and easy access to information. Technology that is developing more rapidly has brought many significant changes. This research uses the literature review method. Literature review is a description of theories, findings, other research materials obtained by analyzing the results of publications such as books, research articles or others related to research questions that have...
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Analisis Keunggulan Bersaing Pada Kinerja Penjualan PT. Abdillah Sukses Bersama
Bima Bima
; Deby Ardea
; Egha Putra Pramana
; Indah Noviyanti
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 2
(2024)
This study aims to analyze the effect of competitive advantage on the sales performance of PT Abdillah Sukses Bersama. The purpose of this study is to identify the strengths, weaknesses, opportunities, and threats of PT Abdillah Konveksi. In addition, this study discusses the various strategies used by Abdillah Konveksi to improve their sales performance. In this study, the author collected data through interviews and observations. The results showed that Abdillah Konveksi is in a fairly good co...
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Analisis Swot Dalam Perencanaan Strategi Pemasaran Umkm Juragan Pisang 99 di Pangkalpinang
Mirna Mirna
; Jennie Rorensia
; Kurniawan
; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.
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