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Menampilkan 1–2 dari 2 artikel
Pengaruh Influencer Marketing, Citra Merek, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian pada Marketplace Shopee
Jackson, Jackson
; Inda Sukati
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study aims to analyze the influence of influencer marketing, brand image, and e-WOM on purchasing decisions on the Shopee marketplace. A quantitative descriptive approach was used, involving 204 Shopee consumers who had previously purchased specific products. They were selected using purposive sampling based on Jacob Cohen's calculation guidelines to ensure the sample accurately represented the population. Data were collected through a questionnaire, which was then analyzed using validity a...
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Pengaruh Kepercayaan, Keamanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian pada GrabFood di Kota Batam
Afendi, Afendi
; Inda Sukati
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study aimed to examine the extent to which trust, perceived security, and ease of use of the GrabFood platform influence consumer transaction decisions in Batam City. The method used was descriptive quantitative, involving 204 respondents who had made purchases through GrabFood, selected through purposive sampling based on Jacob Cohen's formula to ensure representative results. Data were collected using a questionnaire and analyzed through a series of procedures, including validity and reli...
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Google Scholar
DOI