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Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok
Solikha Pujirahayu
; Ike Desi Florina
; Inas Sany Muyassaroh
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 1
(2025)
This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras...
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Strategi Komunikasi Persuasif Difabel Slawi Mandiri (DSM) Dalam Membangun Kepercayaan Diri Orang Yang Pernah Mengalami Kusta (OYPMK) di Kabupaten Tegal
Ike Desi Florina
; Choirunnisa Adinda Prihatin
; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 2
(2024)
Leprosy cases in Central Java Province in 2022 will reach 2,263 leprosy cases, with Tegal Regency ranking second with a total of 12% of the total cases. The stigma that is still attached to people who have had leprosy (OYPMK) in Tegal Regency has a significant psychological impact, hindering social interaction. Through interviews with Disabled Slawi Mandiri (DSM), their strategies were revealed, such as home visits, socialization, peer counseling for people who have experienced leprosy (OYPMK)....
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Literasi Media Mahasiswa Ilmu Komunikasi UPS Tegal Mengenai Hoax Virus Covid-19 Di Social Networking Berdasarkan ICF
Ma’rifatul Aeni
; Ike Desi Florina
; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 1
, No 2
(2023)
The Internet, as a digital medium, has brought about various conveniences over time. Social media platforms like Facebook and Twitter are commonly utilized for information seeking and sharing. Among the information disseminated on social media is the increasingly prevalent Covid-19 information from 2019 to 2021. Irresponsible individuals spread hoax information, leading audiences to trust such misinformation. Therefore, Communication Science students, who will enter the media realm, require prof...
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Pengaruh Intensitas Mengakses Instagram Dan TikTok Terhadap Perilaku Imitatif Pada Siswa SMA Al-Irsyad Kota Tegal
Nurcahyawati Lestari
; Sarwo Edy
; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 1
, No 2
(2023)
Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with...
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Representasi Kemiskinan Dalam Film Turah
Utari Rachmawati
; Ike Desi Florina
; Inas Sany Muyassaroh
JISPENDIORA: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Vol 1
, No 1
(2022)
Representation of poverty in Turah movie explained through dialogue, language, symbol, image, expression which contain in the scene. Each scene in Turah movie is analyzed using Roland Barthes's semiotics, through denotation, connotation and myth as the process. This study method used a qualitative descriptive approach, with the aim of the research that is find out representation of poverty in "Turah" movie. The result of this study shows there is a representation of poverty in "Turah" movie whic...
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