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Menampilkan 1–2 dari 2 artikel
Creative Economy Development in Enhancing Sustainable Tourism Potential in Kutai National Park, East Kalimantan
I Gusti Made Juniarta
; Cing Cing Wahyuni
; Pungky Dios Purnomo
; Apri Kuntariningsih
An International Journal Tourism and Community Review
Vol 3
, No 2
(2026)
This research investigates the integration of the creative economy as a catalyst for sustainable tourism development within Kutai National Park (KNP), East Kalimantan. Despite its ecological significance as a lowland rainforest and Orangutan habitat, KNP faces stagnation due to a reliance on extractive resources and a lack of diversified tourism products. Employing a qualitative descriptive methodology and SWOT analysis, this study maps the creative potential of the region and evaluates its impa...
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More Rooms, Less Profit: Unveiling OTA Distribution Channels' Contradictory Hotel Impacts
I Gusti Made Juniarta
; Cing Cing Wahyuni
; Pungky Dios Purnomo
; Dyah Palupiningtyas
International Journal of Communication, Tourism, and Social Economic Trends
Vol 3
, No 1
(2026)
This research aims to evaluate the effectiveness of Online Travel Agent (OTA) distribution channels in influencing room sales volume and net profit for hotels in Java. Although OTAs have become a primary distribution choice that successfully boosts sales figures, there is still a lack of research highlighting the impact on net profitability due to high commission costs.Using a quantitative associative method through panel data regression analysis, this study examines the causal relationship betw...
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