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Pemanfaatan Program Hospital Corporate Social Responsible (CSR) dalam meningkatkan Pemasaran Rumah Sakit Umum Hidayah Boyolali
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 4
(2025)
Hidayah Boyolali General Hospital (RSU) was established by the Yayasan Dua September Boyolali and began operating since September 2, 2011 as a medical center, then officially became a hospital in May 2012 through the Decree of the Head of the Investment and Integrated Licensing Service Agency of Boyolali Regency No. 503/002/30 of 2012. As a type D private hospital, RSU Hidayah Boyolali is committed to providing professional health services that are oriented towards customer satisfaction. In the...
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Pengaruh Citra Merek terhadap Kepuasan Pasien di Instalasi Rawat Jalan Rumah Sakit Umum Asy Syifa Sambi Boyolali
Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan
Vol 3
, No 3
(2025)
The increase in the number of patient visits at Asy Syifa Sambi General Hospital was not accompanied by an increase in patient satisfaction. In fact, patient satisfaction actually decreased slightly, although it was still within the ideal category. This condition raises questions regarding the role of hospital image in influencing patient satisfaction. This study aims to determine the effect of brand image on patient satisfaction in the outpatient installation of Asy Syifa Sambi General Hospital...
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Tinjauan Kualitas Pelayanan Di Bangsal At-Tin Ditinjau Dari Dimensi Mutu Di Rumah Sakit PKU Muhammadiyah Sukoharjo
Journal of Educational Innovation and Public Health
Vol 2
, No 4
(2024)
The quality of health services is the degree of perfection of health services that are in accordance with professional standards and service standards by using the potential resources available in the hospital. The purpose of this study was to determine the Quality of Service in At-Tin Ward Reviewed from Quality Dimensions at PKU Muhammadiyah Hospital Sukoharjo.This research method is qualitative, namely a research procedure that produces descriptive data to determine the Quality of Service in A...
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Peningkatan Pengetahuan tentang Customer Relationship Manajemen (CRM) Tim Pemasaran Rumah Sakit PKU Muhammadiyah Sukoharjo
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Vol 1
, No 4
(2023)
PKU Muhammadiyah Sukoharjo Hospital is a type C hospital that is currently developing offering health services with target service coverage in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack o...
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