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Pengaruh Citra Merek terhadap Kepuasan Pasien di Instalasi Rawat Jalan Rumah Sakit Umum Asy Syifa Sambi Boyolali
Maharani Ahyunasaka
; Anton Susanto
; Hesty Latifa Noor
Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan
Vol 3
, No 3
(2025)
The increase in the number of patient visits at Asy Syifa Sambi General Hospital was not accompanied by an increase in patient satisfaction. In fact, patient satisfaction actually decreased slightly, although it was still within the ideal category. This condition raises questions regarding the role of hospital image in influencing patient satisfaction. This study aims to determine the effect of brand image on patient satisfaction in the outpatient installation of Asy Syifa Sambi General Hospital...
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Implementasi Marketing Mix di Rumah Sakit PKU Muhammadiyah Sukoharjo
M. Indrawan Nur Huda
; Agus Trijono
; Anton Susanto
Journal of Educational Innovation and Public Health
Vol 2
, No 4
(2024)
The large number of hospitals in Sukoharjo City makes the people of Sukoharjo City have many choices to determine where they will use health services. The community is very selective about services in hospitals, so that aspects in the Marketing Mix become a benchmark for determining whether or not patients will use health services at the hospital. Marketing Mix is a series of marketing tools used by companies or hospitals continuously to achieve their marketing goals in the target market. This...
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