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Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital
Mega, Mega
; Heni Susilowati
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study examines the influence of employer branding and social media on job application intention, with corporate reputation serving as a mediating variable at PT Prima Indah Lestari in the digital era. A quantitative explanatory approach with a causal research design was employed. Data were collected from 96 prospective employees selected through purposive sampling using a questionnaire. The data were analyzed using IBM SPSS Statistics, applying multiple linear regression analysis and the So...
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Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya
Bunga Aurelia
; Ratnaningrum Ratnaningrum
; Heni Susilowati
; Titin Hargyatni
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research...
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Peran Celebrity Endorser Dalam Buying Decision
Heni Susilowati
; Rizki Nurrisa R
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 11
, No 2
(2018)
The purpose of this study was to determine the role of celebrity endorsers on buying decisions. Using purposive sampling technique with 70 respondents which obtained from distributing questionnaires to buyers at PT. Timbul Jaya Motor Boyolali. Based on the multiple linear regression analysis method, either partially or jointly, it shows that the variables of attractiveness, credibility, and expertise of the celebrity endorser studied have a significant effect on buying decision. The Adjusted R-S...
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