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Menampilkan 1–6 dari 6 artikel
Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital
Mega, Mega
; Heni Susilowati
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study examines the influence of employer branding and social media on job application intention, with corporate reputation serving as a mediating variable at PT Prima Indah Lestari in the digital era. A quantitative explanatory approach with a causal research design was employed. Data were collected from 96 prospective employees selected through purposive sampling using a questionnaire. The data were analyzed using IBM SPSS Statistics, applying multiple linear regression analysis and the So...
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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
Lutfiah
; Risti, Lutfiah
; Heni Susilowati
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan...
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PENGARUH KUALITAS PRODUK, DISKON FLASH SALE DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN PRODUK THRIFT DI EVENT SOLO MARKETFEST
Eva Septiana
; Heni Susilowati
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
Thrifting is the activity of buying second hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The question...
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Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya
Bunga Aurelia
; Ratnaningrum Ratnaningrum
; Heni Susilowati
; Titin Hargyatni
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research...
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PERAN DUKUNGAN KELUARGA, KREATIVITAS, MOTIVASI INTERNAL DALAM MENINGKATKAN KEBERHASILAN USAHA
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 14
, No 1
(2023)
This research analyzes the role of family support, creativity, and internal motivation in increasing business success for women entrepreneurs in Surakarta City. Respondents were 100 women entrepreneurs in Surakarta City from various types of businesses. The instrument uses a questionnaire. Data analysis with multiple regression. Research results: family support, creativity, and internal motivation significantly increase business success. Family support has a dominant influence in increasing busi...
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ANALISA HASIL KINERJA PEGAWAI UNIVERSITAS STEKOM SEMARANG DARI PENGARUH KOMUNIKASI, MOTIVASI, DAN KEMAMPUAN KERJA
Ningsih, Pemilia Sulistyowati
; Pemilia Sulistyowati
; Heni Susilowati
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 13
, No 2
(2020)
This research is to know the Influence of Communication, Motivation, And Work Ability To Performance Of Subdistrict Officer Of Universitas STEKOM Semarang. Research data was obtained through questionnaire. The sample used in this research is 82 respondents. The data obtained were processed by using descriptive analysis and quantitative statistical analysis. Quantitative analysis using multiple regression analysis to determine the effect of independent va...
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