Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital

Mega ; Mega ; Heni Susilowati
Jurnal Riset Rumpun Ilmu Ekonomi 📅 2026 Vol 5, No 1 🔗 DOI: 10.55606/jurrie.v5i1.8526
Abstract
This study examines the influence of employer branding and social media on job application intention, with corporate reputation serving as a mediating variable at PT Prima Indah Lestari in the digital era. A quantitative explanatory approach with a causal research design was employed. Data were collected from 96 prospective employees selected through purposive sampling using a questionnaire. The data were analyzed using IBM SPSS Statistics, applying multiple linear regression analysis and the Sobel test. The findings indicate that employer branding, social media, and corporate reputation positively and significantly affect job application intention, both partially and simultaneously. Furthermore, the results confirm that corporate reputation significantly mediates the relationship between employer branding and social media on job application intention.
Keywords
Employer Branding Social Media Corporate Reputation Job Application Intention.
How to Cite

Mega, et al. (2026). Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital. Jurnal Riset Rumpun Ilmu Ekonomi, 5(1). https://doi.org/10.55606/jurrie.v5i1.8526

Mega, Mega; Heni Susilowati, "Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital," Jurnal Riset Rumpun Ilmu Ekonomi, vol. 5, no. 1, 2026.

Mega, Mega; Heni Susilowati. "Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital." Jurnal Riset Rumpun Ilmu Ekonomi, vol. 5, no. 1, 2026.

Mega, Mega; Heni Susilowati. "Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital." Jurnal Riset Rumpun Ilmu Ekonomi 5, no. 1 (2026).

Mega, et al. (2026) 'Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital', Jurnal Riset Rumpun Ilmu Ekonomi, 5(1). doi: 10.55606/jurrie.v5i1.8526.

Mega, Mega; Heni Susilowati. Pengaruh Employer Branding dan Media Sosial Terhadap Reputasi Perusahaan dan Niat Melamar pada PT Prima Indah Lestari di Era Digital. Jurnal Riset Rumpun Ilmu Ekonomi. 2026;5(1).

Artikel Terkait

Pengaruh Profitabilitas Audit Report Lag : Moderasi Komite Audit Pada Perusahaan Subsektor Makanan Dan Minuman

Kurnia Illa Allodya Dinara; J.B. Amiranto

Pengaruh Kualitas Produk, Brand Image, dan Promosi Terhadap Keputusan Pembelian Produk Nivea di Kota Batam

Amelia; Asron Saputra

Pengaruh Kualitas Pelayanan Posyandu Terhadap Kepuasan Ibu Balita di Posyandu Melati Mekar Desa Margajaya Kecamatan Ngamprah

Fitriyah, Anis; Fauziya, Fizi

Pengaruh Kemampuan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan di Hotel Naripan

Santy, Neng; Fauziya, Fizi

Analisis Implementasi Koreksi Fiskal Atas Laporan Keuangan Komersial PT ABC

Nabila; Tannar, Oryza

Analisis Audit Manajemen Pengadaan Barang dan Jasa pada Kasus Bakti Kominfo Berdasarkan Perspektif Kepatuhan Regulasi

Wanda Dea Khairani; Aprita Ravenna Ginting; Cindy Aulia Rusli; Riska Harianingsih; Choms Gary Ganda Tua Sibarani
Tren Sitasi Jurnal