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Analisis Komposisi Visual dalam Serial Netflix The Umbrella Academy Season 4 : Pendekatan Sinematik terhadap Narasi Visual
Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
This study aims to analyze the visual composition in the fourth season using a cinematic approach, focusing on how elements such as framing, lighting, color, camera movement, and spatial arrangement support the narrative and character development. The Umbrella Academy is known for its unique storytelling and strong visual style. The fourth season, which also serves as the final season, went viral on social media and entered Netflix Indonesia’s Top 10 list. The method used is a qualitative approa...
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Pengaruh Desain Kemasan dan Perceived Quality terhadap Brand Loyalty: Studi Kasus Konsumen Bakerman di DKI Jakarta
Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 1
(2025)
This study highlights the role of packaging design in attracting consumers and building brand loyalty in a competitive market. As a growing bakery brand in DKI Jakarta, Bakerman faces challenges in maintaining customer loyalty amid intense competition. Packaging design not only serves as product protection but also as a communication tool that shapes consumer perceptions of product quality and value. This study aims to analyze how packaging design elements, such as color, typography, and materia...
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Analisis Semiotika pada Poster Serial Netflix The Influencer Berdasarkan Teori Roland Barthes
Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 3
, No 2
(2024)
Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual...
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Perancangan Buku Panduan Sebagai Sarana Informasi Warisan Budaya Kuliner di Pasar Lama Tangerang untuk Kalangan Remaja Dewasa 17-25 Tahun
Friska Bella Ananda
; Hendi Thamrin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
This guidebook is designed to introduce the culinary delights of Pasar Lama Tangerang to young adults aged 17-25 who may have a limited appreciation for culinary heritage due to a lack of informative media about Pasar Lama Tangerang's cuisine. The author has crafted the guidebook to be unique and engaging, providing various types of information. Additionally, the book offers an interactive element for readers, who can participate in a contest scheduled at specific times by placing stickers in th...
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Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia
Hendi Thamrin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires a...
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