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Optimalisasi Pemasaran Properti Lintas Budaya Melalui Integrated Marketing Communication (IMC) Dan Pelatihan Kompetensi Tim Sales Central Group
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while streng...
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Analisa Cross Cultural Pada Perusahaan Microsoft
Alif Ananda P
; Calvin Owen
; Fikra Terisha A
; Gilbert Chryshologus
; Antony Sentoso
CiDEA Journal
Vol 2
, No 2
(2024)
In the era of globalization, effective cross-cultural management is crucial for organizations operating in diverse environments. This study examines the cross-cultural dynamics within Microsoft, a multinational technology company with a global workforce. Utilizing the frameworks of Hofstede and Trompenaars, along with insights into corporate culture types and organizational structures, the analysis delves into the cultural dimensions influencing Microsoft's operations. The study aims to provide...
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