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Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak
International Journal of Management Science and Business
Vol 3
, No 1
(2026)
The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In bu...
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Implementation of Protection Consumer in The Sale Agreement Buy Online Marketplace
Gita Maria Rehulina Sembiring
; Adri Sadewa Sirait
; Roy Nanda Kesuma
; Winda Windari Tarigan
; Cherin Yorenta Tarigan
; Suci Ramadani
Law and Justice research journal
Vol 2
, No 1
(2026)
The advancement of information technology has rapidly transformed trading patterns in Indonesia, shifting from conventional transactions to online transactions through marketplace platforms. On one hand, this transformation provides convenience and efficiency for both businesses and consumers. On the other hand, it has also given rise to various legal issues, particularly regarding consumer protection. This article aims to examine how legal protection for consumers is implemented in electronic s...
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Flexible Work Arrangements and Employee Outcomes: Evidence from a Systematic Literature Review
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Flexible work arrangements (FWAs) have gained increasing attention in contemporary organizations as a strategy to enhance employee-related outcomes in dynamic work environments. This study aims to synthesize empirical evidence on the relationship between flexible work arrangements and employee outcomes through a Systematic Literature Review (SLR) guided by the PRISMA framework. A structured literature search initially identified 200 records, of which 117 peer-reviewed journal articles were retai...
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Segmentasi Pelanggan Ritel Global dan Inggris Menggunakan RFM dan K-Means Clustering
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2026)
Transaction logs in online retail provide opportunities for data-driven customer segmentation. This study segments customers at two scopes global (all countries) and United Kingdom (UK) using Recency, Frequency, and Monetary (RFM) features derived from the Online Retail transaction dataset. After cleaning cancellations and invalid records, RFM variables are computed per customer and normalized. K-Means clustering is applied separately for global and UK data, while the number of clusters is selec...
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Analisis Perbedaan Kurikulum 2013 dan Kurikulum Merdeka dalam Pembelajaran IPS di Tingkat Sekolah Dasar
Jurnal Pendidikan Dirgantara
Vol 3
, No 1
(2026)
Social Studies (IPS) learning at the elementary school level plays a strategic role in shaping students’ understanding of social, cultural, and economic life, as well as national values. This study aims to analyze the differences between the 2013 Curriculum and the Merdeka Curriculum in IPS learning, including planning, implementation, the use of methods and media, and the assessment of learning outcomes. The research employed a descriptive qualitative approach with a case study, collecting data...
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Pendekatan Klinis pada Hepatitis C Kronik
Jurnal Inovasi Riset Ilmu Kesehatan
Vol 4
, No 1
(2026)
Viral hepatitis is a systemic disease that primarily affects the liver and is characterized by a necroinflammatory process that plays a significant role in clinical and laboratory manifestations. Chronic hepatitis is defined as liver inflammation lasting more than six months, with persistent elevations in aminotransferases and characteristic histological features, and carries a risk of progression to cirrhosis and hepatocellular carcinoma. Chronic hepatitis C virus infection occurs due to an ine...
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Tingkat Pengetahuan Penanganan Cedera Olahraga Metode PRICES pada Timnas Basket U16 Putri
Mutiara Pendidikan dan Olahraga
Vol 3
, No 1
(2026)
This study aims to determine the level of knowledge of U16 women's national team athletes regarding injury management using the PRICES (Protect, Rest, Ice, Compression, Elevation, Support) method to improve athlete safety.. The study used a quantitative descriptive method with a cross-sectional approach. Data were collected through a Google Form questionnaire with 21 athletes as subjects. Data were classified using the Guttman scale and a dichotomous scale, then converted into a five-criteria sc...
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Analisis Produktivitas dan Efisiensi Mobile Crane dalam Produksi Tiang Pancang: Studi kasus di PT. Adhi Beton Kabupaten Purwakarta
Assyfa Hermalia Puteri
; Ananda Edo Pratama
; Indra Ginanjar
; Defagy Faudril
; Moch Paridzi Almauludy
; Salva Handika
; Rifan Rizky Sabila
; Deny Ernawan
Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil
Vol 4
, No 1
(2026)
Heavy equipment effectively plays a key role in ensuring productivity and efficiency in the precast concrete industry of spun pile concrete at PT Adhi Beton Purwakarta. One of the heavy equipment that plays an important role is the mobile crane, especially for moving large concrete components. In this study, field data was processed by analyzing the productivity and efficiency of the Tadano GR-500EXL type mobile crane with a capacity of 50 tons. Current problems are high idle time, lack of opera...
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Pengaruh Kekuatan Otot Lengan dan Kekuatan Otot Perut terhadap Performa Kecepatan Renang 50 Meter Gaya Bebas
Mutiara Pendidikan dan Olahraga
Vol 3
, No 1
(2026)
The 50 meter freestyle is a sprint event that requires explosive strength, efficient technique, and optimal body stability. Arm muscle strength contributes directly to propulsion, while core muscle strength supports stability and force transfer. This study aimed to analyze the influence of arm and abdominal muscle strength on 50-meter freestyle swimming performance among athletes of the Science Swimming Team (SST) Sidoarjo. A quantitative correlational design was employed with a sample of 10 ath...
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Sosialisasi Pengenalan Lubang Resapan Biopori untuk Kelompok Tani di Desa Kesambi, Kecamatan Pucuk, Kabupaten Lamongan
Rahmah Arfiyah Ula
; Fita Fitriatul Wahidah
; Lilik Erviani
; Merinda Nur Indahsari
; Sitti Nur Ilmiah
; Ulfa Mahfudli Fadli
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 4
, No 1
(2026)
The utilization of biopore infiltration holes has become one of the simple and effective innovations in environmental management and soil resource conservation, with great potential to support a healthy environment. This community service activity aims to enhance farmers' understanding of the use of biopore infiltration holes as an effort for soil and water conservation as well as sustainable organic waste management. The outreach was conducted on September 7, 2024, at the Kesambi Village Hall,...
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