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Strategi Pemasaran Digital dan Operasional dalam Meningkatkan Kinerja UMKM: Tinjauan Pustaka Kualitatif
Virgin Junio Arizona
; Dwi Astuti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
This qualitative literature review explores the role of digital marketing and operational strategies in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs). Drawing on recent empirical studies, the review highlights how digital marketing adoption, product innovation, and operational efficiency contribute to increased sales, customer satisfaction, and competitiveness in MSMEs. The study synthesizes findings from various journals to identify effective marketing strategies and...
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Pelatihan Pembinaan UMKM Berbasis Teknologi untuk Meningkatkan SDM Pelaku Usaha Ayam Balung Empuken
Citra Anisa Tika Putri
; Annisa Maulana Majid
; Dwi Astuti
; Fahrurozi Muarief
Jurnal Pengabdian dan Perubahan Sosial
Vol 2
, No 2
(2025)
As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effecti...
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Pengelompokan Data Kasus Keracunan Makanan Biologis Berdasarkan Faktor Penyebab Menggunakan Metode Clustering
Dwi Astuti
; Relita Buaton
; Magdalena Simanjuntak
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Vol 2
, No 4
(2024)
Cases of biological food poisoning can be caused by several causative factors, one of which is a food processing site that does not meet health requirements. According to the BPOM report (2016) cases of food poisoning in Indonesia in 2016 reached 1,068 cases. In 2016, 60 extraordinary events (KLB) of food poisoning were reported by 31 BB/BPOM throughout Indonesia. From the many cases of food poisoning that occur, it is necessary to take action in prevention by processing data on existing cases o...
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Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Joglo Girli Resto & Café Kulon Progo, Yogyakarta
Dwi Astuti
; Kristiana Sri Utami
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 3
(2024)
The purpose of this study was to determine the effect of motivation and work discipline on employee productivity at Joglo Girli Resto & Café in Kulon Progo, Yogyakarta. The company's access to high-quality human resources (HR) is very important. There is even an assumption that having access to good human resources is essential to achieving success. Therefore, to achieve high quality human resources, the organization as a whole must participate as much as possible in the process of developin...
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