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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Ambassador Syifa Hadju and Content Marketing on Purchase Intention Towards Glad2glow Products
Ali Akbar Husein
; Dwi Asri Siti Ambarwati
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Le...
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The Effect of Product Quality and Price on Customer Satis-faction of The Originote Skincare Products
Putri Sofi Awalia
; Dwi Asri Siti Ambarwati
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
The reserchaims to examine the impact of product quality and price on customer satisfaction with The Originote skincare products. The research is motivated by the growing public awareness of skincare and the increasing interest in local skincare brands, particularly The Originote. The data is a questionnaire using a quantitative approach with a descriptive method. This research uses multiple linear regression analysis was employed to assess the variables. The findings reveal that product quality...
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