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Menampilkan 1–2 dari 2 artikel
The Influence of Electronic Word of Mouth (eWOM) on TikTok on Purchase Intention of Azarine Serum Beauty Products at Wahana Kosmetika Indonesia
Nabila Dafiya Azhar
; Dorothy Rouly Haratua Pandjaitan
; Mudji Rachmat Ramelan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
In the current digital era, consumer perceptions and decisions can be influenced by social media, one of which is TikTok, in the dissemination of information through Electronic Word of Mouth (eWOM) which can influence consumer behavior. This study aims to analyze eWOM on TikTok towards the purchase intention of Azarine serum products using the Information Adoption Model (IAM) approach. This model examines how information quality, information quantity, and information credibility affect the usefu...
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E-Service Quality and Customer Experience Impact on GoJek GoRide Customer Satisfaction in Bandar Lampung
Mutia Amalia
; Dorothy Rouly Haratua Pandjaitan
International Journal of Entrepreneurship and Management
Vol 2
, No 2
(2025)
This research investigates how e-service quality and customer experience influence customer satisfaction among GoRide users in Bandar Lampung. The study is motivated by the growing reliance on online transportation services in Indonesia and the crucial role of customer satisfaction in fostering user loyalty. Employing a quantitative method with a survey design, data were gathered through questionnaires from 125 purposively selected respondents. The data were analyzed using multiple linear regres...
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