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Pengaruh Electronic Word of Mouth dan Brand Image @avoskinbeauty terhadap Brand Trust
Bambang Sujarwadi
; Dhety Chusumastuti
; Arum Mawarti
; Virginia Maharani
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 2
, No 2
(2026)
The phenomenon of growth in Indonesia’s beauty industry has intensified competition among both global and local skincare brands, including Avoskin. This situation impacts consumer trust Instagram. Avoskin must compete to build brand trust amid the higher exposure and engagement dominance of global brands on social media. Challenges such as the presence of negative reviews and unfavorable consumer perceptions that lead to dissatisfaction represent significant threats to Avoskin’s ability to susta...
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Strategi Media Relations Humas Pemerintah Kabupaten Sleman dalam Meningkatkan Citra Instansi
Bambang Sujarwadi
; Dhety Chusumastuti
; Aliyya Tsabita Hernindita
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
This research discusses the media relations strategy of Sleman Regency Government Public Relations in improving the image of government. The Sleman Regency Government Public Relations has carried out a media relations strategy in maintaining information that is open the public, but there are still challenges in the form of newa with negative tones and delay in public relations in responding to developing issues, this has an impact on reducing the government image. This research aims to find out...
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Strategi Promosi Resto “Erista Griyo Dhahar” dalam Membangun Brand Awareness
Bambang Sujarwadi
; Dhety Chusumastuti
; Tanaya Kanani Benedikta
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative...
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The Influence of Islamic Environmental Ethics on Business Decision-Making and Corporate Social Responsibility Practices
Dhety Chusumastuti
; Ayu Lucy Larassaty
; Vüqar Ahmad Mammadli
International Journal of Islamic and Economic Education
Vol 1
, No 3
(2024)
This study explores the influence of Islamic environmental ethics on Corporate Social Responsibility (CSR) and business decision-making, emphasizing how faith-based ethical frameworks guide sustainable practices in contemporary corporate environments. Grounded in the principles of stewardship (khalifah), justice (adl), and collective welfare (maslahah), Islamic ethics provide a holistic model for aligning profitability with moral and environmental responsibility. Using a mixed-method approach th...
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