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Pengaruh Electronic Word of Mouth dan Brand Image @avoskinbeauty terhadap Brand Trust
Bambang Sujarwadi
; Dhety Chusumastuti
; Arum Mawarti
; Virginia Maharani
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 2
, No 2
(2026)
The phenomenon of growth in Indonesia’s beauty industry has intensified competition among both global and local skincare brands, including Avoskin. This situation impacts consumer trust Instagram. Avoskin must compete to build brand trust amid the higher exposure and engagement dominance of global brands on social media. Challenges such as the presence of negative reviews and unfavorable consumer perceptions that lead to dissatisfaction represent significant threats to Avoskin’s ability to susta...
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Strategi Media Relations Humas Pemerintah Kabupaten Sleman dalam Meningkatkan Citra Instansi
Bambang Sujarwadi
; Dhety Chusumastuti
; Aliyya Tsabita Hernindita
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
This research discusses the media relations strategy of Sleman Regency Government Public Relations in improving the image of government. The Sleman Regency Government Public Relations has carried out a media relations strategy in maintaining information that is open the public, but there are still challenges in the form of newa with negative tones and delay in public relations in responding to developing issues, this has an impact on reducing the government image. This research aims to find out...
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Strategi Promosi Resto “Erista Griyo Dhahar” dalam Membangun Brand Awareness
Bambang Sujarwadi
; Dhety Chusumastuti
; Tanaya Kanani Benedikta
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative...
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Pengaruh Copywriting Tiktok Hyalucera Moisturizer The Originote terhadap Minat Beli Masyarakat
Aisha Isaura Karno
; Bambang Sujarwadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
The digital era development brings many factors that influence people's purchase intention, especially through digital marketing communication content. This study aims to identify whether copywriting in TikTok hyalucera moisturizer The Originote partially and simultaneously affect public purchase intention using quantitative research methods. The population in this study involves people who have and have not become consumers of the product so that it is infinite with a sample of 100 respondents...
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