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Menampilkan 1–2 dari 2 artikel
The Effect Of Digital Transformation And Lifestyle On Saving Decisions Mediated By User Satisfaction Of Kb Star In Jember Regency
Devy Kristiningrum
; Deasy Wulandari
; Elok Sri Utami
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of digital transformation and lifestyle on saving decisions, with user satisfaction as a mediating variable among users of the KB Star application in Jember Regency. Digital transformation enables financial institutions to offer efficient, fast, and integrated services, while lifestyle reflects customer preferences and behaviors that also shape financial decisions. KB Star, as a digital banking platform by KB Bank, has experienced a significant increase i...
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Review of the Mediating Role of Satisfaction on the Influence of Service Quality, Brand Image, and Trust on the Loyalty of BPJS Employment Participants in Situbondo
Vivi Arsita Wulandari
; Deasy Wulandari
; Hari Sukarno
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study aims to analyze the effect of service quality , brand image , and trust on the loyalty of BPJS Ketenagakerjaan participants in the Non-Wage Recipient (BPU) segment at the Situbondo Branch, with satisfaction as a mediating variable. The research method uses a quantitative approach with purposive sampling techniques and data collection through questionnaires distributed to 110 respondents who have been active participants for more than six months. Data analysis was carried out using the...
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