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Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image...
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The Influence Of Compensation, Workload And Working Environment On Employee Work Productivity At PT Hanchen Industrial Indonesia
Kajian Ekonomi dan Akuntansi Terapan
Vol 1
, No 2
(2024)
This study began with findings that occurred at PT Hanchen Industrial Indonesia, where employees were less than optimal in carrying out their work. It can be seen from the decline in employee work productivity so that the company's targets are not achieved. In this research, it was found that there were several factors that influenced employee work productivity, including compensation, workload and work environment. The aim of this research is to identify and analyze the influence of compen...
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Dampak Profesi Ojek Online Bagi Perekonomian Driver Ojek Online
Ramadhika Darmaputra
; Ryan Hidayat
; Jaja Nurjana
; Wahidah R. Bulan
; Yuliani Widianingsih
; Ronald Manolu
Jurnal Manajemen Riset Inovasi
Vol 2
, No 1
(2023)
The emergence of online transportation services has changed the way humans access areas of life, increasing accessibility significantly. The integration of digital technology has brought increased speed, efficiency and connectivity to services, especially through applications on smartphones. For example, online motorcycle taxi services in Indonesia have become an important source of income for many individuals. Many people rely on work as online motorcycle taxi drivers to meet their family's eco...
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Analisis Kinerja Karyawan Pada PT Paragon Techonology and Innovation
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 1
, No 6
(2023)
This study examined the effectsl of workload, stress, job appraisal, professionalism, and skills on employee performance among workers at PT Paragon Technology and Innovation. Using the Yamane formula and purposive sampling methods, a total of 75 individuals were found. Workload lhas a strongl favorable impact lon employee performancel, citing SPSS data. lWork stress has al considerable beneficial impact on employee performance, as demonstrated by the computed lt value ofl 3.901 lwith la signifi...
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ANALISIS PENGARUH PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN : Studi Kasus Gedhong Kopi Karangkobar Banjarnegara
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 2
, No 2
(2023)
Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, dan kualitas pelayanan secara parsial dan simultan terhadap keputusan pembelian pada Gedhong Kopi Karangkobar Banjarnegara. Penelitian ini menggunakan penelitian kuantitatif sebagai metodenya. Metode kuantitatif berbasis ideologi positif adalah metode untuk mempelajari populasi atau sampel. Penelitian ini menggunakan data primer yang bersumber dari 100 orang responden. Pengambilan data yang di lakukan dengan cara memberikan sepera...
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