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Peningkatan Daya Saing UMKM Melalui Digital Branding dan Inovasi Pengemasan Produk pada UMKM di Desa Silau Rakyat, Kecamatan Sei Rampah
Bobby Hartanto
; Rika Surianto Zalukhu
; Suci Etri Jayanti S
; Rapat Piter Sony Hutauruk
; Suwadi Suwadi
; Daniel Collyn
; Yenni Mariani Sinurat
; Ayu Zurlaini Damanik
; Yenni Arfah
; Kumala Vera Dewi
; Cici Puspaningrum
; Sri Winda Hardiyanti Damanik
; Donald Frensius Pasaribu
Jurnal Pelayanan Masyarakat
Vol 2
, No 4
(2025)
Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face various challenges in improving product competitiveness, particularly related to the utilization of digital technology and professional product presentation. One of the main issues encountered by MSME actors in Silau Rakyat Village is the limited understanding of digital branding and the lack of innovation in product packaging, which hinders their ability to compete effectively in the digital market. This community service pr...
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Sosialisasi Penentuan Harga Jual Produk dalam Rangka Optimalisasi Laba Pada UMKM di Kelurahan Kebun Sayur
Jayanti, Suci Etri
; Zalukhu, Rika Surianto
; Damanik, Sri Winda Hardiyanti
; Hutauruk, Rapat Piter Sony
; Collyn, Daniel
; Sinaga, Murbanto
; Sinurat, Yenni Mariani
; Sagala, Yomeini Margaret
; Damanik, Ayu Zurlaini
Jurnal Pelayanan Hubungan Masyarakat
Vol 2
, No 3
(2024)
The majority of MSME players in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city have a poor understanding of how to calculate the correct selling price of products. They also do not understand how to identify costs and classify them appropriately. The selling prices they set for their products are not based on full cost estimates. As a result, the profit they make is not optimal. In view of these problems, a service activity in the form of socialisation was carried out for...
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Analisis Pengaruh Kemiskinan Dan Ketimpangan Distribusi Pendapatan Terhadap Ketimpangan Gender Dalam Pendidikan Di Indonesia
Murbanto Sinaga
; Rika Surianto Zalukhu
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Suci Etri Jayanti S
; Ayu Zurlaini Damanik
; Sri Winda Hardiyanti Damanik
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 2
, No 1
(2024)
Gender inequality in education persists in Indonesia, as reflected in the differences in the Literacy Rate (AMH) between males and females. Therefore, this study aims to determine the influence of poverty and income distribution inequality on gender inequality in education in Indonesia, both partially and simultaneously. The study was conducted in 34 provinces in Indonesia. The data used were secondary data, including the poverty rate, the Gini ratio, and the Average Years of Schooling (RLS) in...
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Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong
Yenni Mariani Sinurat
; Suci Etri Jayanti
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Fitrianingsih Fitrianingsih
; Yomeini Sagala
; Rika Surianto Zalukhu
; Rodi Syafrizal
; Ayu Zurlaini Damanik
; Murbanto Sinaga
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 1
(2024)
The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MS...
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