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Pengaruh Social Media Marketing, Influencer Marketing dan Lokasi terhadap Customer Loyalty Generasi Z pada Kedai Wanus Kedir
Rohmatul Habibah
; Aprilia Dian Evasari
; Endah Kurnawati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 4
, No 1
(2026)
This study aims to determine the influence of Social Media Marketing, Influencer Marketing, and Location on Generation Z Customer Loyalty at Kedai Wanus Kediri. This research is quantitative. Data were obtained through two methods: primary and secondary data. The population in this study were Generation Z consumers at Kedai Wanus Kediri. The sample in this study was 100 consumers, with accidental sampling as the sampling technique. The analysis techniques used in this study included validity tes...
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Pengaruh Promosi, Inovasi Produk, dan Digital Marketing terhadap Keputusan Pembelian Produk Batik Lochatara Wates Kabupaten Kediri
Arwenda Adyratna Putri D
; Aprilia Dian Evasari
; Endah Kurniawati
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The development of the batik industry today requires business actors to be able to implement effective marketing strategies in order to increase competitiveness and encourage consumer purchasing decisions. This study aims to analyze the effect of promotion, product innovation, and digital marketing on purchasing decisions for Batik Lochatara products in Wates, Kediri Regency. This research uses a quantitative method with a survey approach through distributing questionnaires to Batik Lochatara co...
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Pengaruh Harga, Cita Rasa, dan Lokasi terhadap Minat Beli Konsumen Elo Pia Kediri
Fitria Kurniasari
; Aprilia Dian Evasari
; Beny Mahyudi Saputra
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
This study aimed to better understand how factors like price, taste, and location affect how much consumers want to buy Elo Pia Kediri products. The research used a quantitative method because it helps collect objective and measurable information that can be analyzed using statistics to make clear conclusions. The data came from two main places: primary and secondary sources. Primary data was gathered directly from consumers through questionnaires that asked about price, taste, location, and how...
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Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan
Narita Gayatri
; Aprilia Dian Evasari
; Endah Kurniawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to analyze the influence of taste, customer experience, and digital marketing on repurchase intention at Mie Ayam Panggang Demi Apa in Kediri. In the increasingly competitive culinary industry, business owners are required to maintain taste consistency, create memorable customer experiences, and optimally utilize digital platforms in their marketing strategies. These three factors are believed to play an essential role in shaping consumer behavior, particularly in encouraging rep...
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Pengaruh Varian Menu, Cita Rasa, dan Harga terhadap Keputusan Pembelian Konsumen pada Rumah Makan Cez-Ros
Rizky Ardian Saputra
; Aprilia Dian Evasari
; Endah Kurniawa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were...
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Analisis Perbandingan Kinerja Perusahaan Sebelum dan Sesudah Akuisisi : Studi pada Akuisisi PT Indofood CBP Sukses Makmur Tbk. Terhadap PT Arla Indofood Makmur Dairy Tbk. Periode 2016-2022
Tara Audina
; Eko Widodo
; Aprilia Dian Evasari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 1
(2024)
This study aims to determine the influence of variables, namely Current Ratio, Total Assets Turnover, Debt To Asset Ratio, Return On Assets, Sales Growth and Earning Per Shares on the company PT Indofood CBP Sukses Makmur Tbk before and after the Acquisition with PT Arla Indofood Makmur Dairy Tbk which has been listed on the Indonesia Stock Exchange in 2016-2022. The research location used in this study is PT, Indofood, Tbk. Where researchers will take data through financial reports on the Indon...
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