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Menampilkan 1–6 dari 6 artikel
Strategi Bisnis Showroom Penjualan Motor Bekas Ditinjau dari Analisis Pendapatan: (Studi di Kuala Tungkal Kabupaten Tanjung Jabung Barat)
Eni Wahyuni
; Nurlia Fusfita
; Sri Rahma
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 6
(2025)
This study aims to identify the business strategies implemented by used motorcycle showrooms and to examine their impact on the income generated. The research focuses on four used motorcycle showrooms located on Jalan Panglima, Kuala Tungkal, Tanjung Jabung Barat Regency. The intense competition in a concentrated area encourages each showroom to adopt appropriate strategies to remain competitive and sustain stable income. This research uses a qualitative approach with a comparative study method....
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The Influence of Social Media and Brand Awareness on University Students’ Purchase intention in E-Commerce
Melisa Jumatun Ulya
; Nurlia Fusfita
International Journal of Management and Strategic Business Leadership
Vol 2
, No 3
(2025)
The rapid advancement of digital technology has spurred the growth of online shopping through e-commerce platforms. Among the factors suspected to influence the increasing purchase intention, especially among university students, are social media engagement and brand awareness. Students, as part of the digital native generation, are primary targets for e-commerce marketing through social media. However, the degree to which these factors affect students’ purchasing interest remains underexplored....
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Efektivitas Pengelolaan Dana Desa dalam Meningkatkan Pembangunan Desa: Studi di Desa Mendalo Indah Kecamatan Jambi Luar Kota Kabupaten Muaro Jambi
Elviyanti Anggraini
; Sucipto Sucipto
; Nurlia Fusfita
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 3
(2024)
This research aims to determine the effectiveness of village und management in improving the development of mendalo indah village, jambi luar kota district, muaro jambi regency. The type of research used is qualitative research. The data collection methods used are observation, interviews, and documentation. Furtherore, the research result are analyzed using the descriptive percentage ratio for the effectiveness of village fund management in the field of physical development of mendalo indah vil...
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Pengaruh Lokasi Dan Promosi Terhadap Minat Menjadi Nasabah Bank Syariah Pada Masyarakat Kelurahan Kenali Besar Kecamatan Alam Barajo
Rian Irawan
; Ahsan Putra Hafiz
; Nurlia Fusfita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 1
, No 4
(2024)
This research aims to find out and analyze the influence of location and promotion on interest in becoming a sharia bank customer in the people of the Kenali Besar sub-district, Alam Barajo sub-district. The methods used in this research are quantitative methods and data analysis methods. This sampling method uses the Isaac & Michael formula to obtain a sample of 260 respondents from the people of the Recognize Subdistrict community by distributing a Likert scale questionnaire. The research...
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Pengaruh Literasi Keuangan, Aktifitas Galeri Investasi Syariah Dan Pengelolaan Uang Saku Terhadap Minat Mahasiswa Dalam Berinvestasi Saham Syariah Di Pasar Modal
Dimas Dwi Amrico Py
; Arsa Arsa
; Nurlia Fusfita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 1
, No 4
(2024)
Investing in the Shariah capital market is not only a potential business choice but also an embodiment of the recommended practice of muamalah in Islam, where wealth is used productively to bring benefits to oneself and others. This study found that financial literacy has a significant influence on students' investment interest, with a significance value of 0.000. Financial literacy plays a crucial role in shaping wise financial behavior, where a deeper understanding of finance and investment ca...
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Strategi Pemasaran Syari’ah Dalam Upaya Meningkatkan Penjualan Produk Pada Toko Jelutih Pratama (JP) Mart Kelurahan Durian Luncuk Kecamatan Batin XXIV Kabupaten Batanghari
Lailatul Munawaroh
; Arsa Arsa
; Nurlia Fusfita
Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Vol 4
, No 2
(2022)
Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana strategi pemasaran Toko Jelutih Pratama (JP) Mart dalam meningkatkan penjualan produk dan melihat apa saja faktor-faktor yang mempengaruhi penjualan pada Toko Jelutih Pratama (JP) Mart. Penelitian ini menggunakan pendekatan kualitatif. Sumber data yang digunakan adalah sumber data primer dan sekunder.Sedangkan teknik pengumpulan data yang digunakan dalam penelitian ini yaitu menggunakan observasi, wawancara, dan dokumentasi. Ha...
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