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Pengaruh Content Marketing, Influencer Marketing, Customer Engagement terhadap Keputusan Pembelian Produk The Face Shop di Market Place Shopee
Ajrun Azhim Fawwas
; Agus Sriyanto
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 4
(2025)
This research aims to determine the influence of Content Marketing, Influencer Marketing, and Customer Engagement on the Purchase Decisions of The Face Shop products on the Shopee marketplace. The study adopts a quantitative method with a simple random sampling technique, involving 113 respondents who are consumers of The Face Shop. Data were collected through structured questionnaires and analyzed using SmartPLS 4 and Microsoft Excel 2019 to test the research model. The results indicate that, s...
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Memanfaatkan Potensi Enceng Gondok sebagai Bahan Baku Pupuk Kompos untuk Meningkatkan Ekonomi Masyarakat Villa Mutiara Serpong, Kota Tangerang Selatan
Agus Sriyanto
; Dian Anubhakti
; Arif Nur Hidayat
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Vol 2
, No 2
(2025)
Mutiara Serpong Villa Complex, located in Pondok Jagung Timur Village, South Tangerang, is surrounded by the BSD City area. This area faces environmental problems due to the uncontrolled growth of water hyacinth (Eichornia Crassipes) in the surrounding lakes and swamps, causing irrigation disruption and decreasing water quality. Water hyacinth is known as a weed that damages the aquatic environment, but it also has positive potential as a raw material for organic fertilizer. This program aims to...
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Pengaruh Lokasi, Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan
Hakam Ali Niazi
; Agus Sriyanto
; Dermawan Chasan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 3
(2023)
The purpose of this study was to determine the effect of location, trust and service quality on customer satisfaction, namely residents of the Thamrin Residence Apartment in Central Jakarta. In this study, the population is the residents of Apartment Thamrin Residence. The sample in this study amounted to 64 respondents. The data was processed using the help of the SPSS 21 statistical analysis program. The results obtained were that location partially had a significant effect on customer satisfa...
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