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Menampilkan 1–2 dari 2 artikel
Service Learning in History and Cultural Learning in Red Square Area, Melaka, Malaysia
Satriadi Satriadi
; Agus Purnomo Sidi
; Endarwita Endarwita
; Ai Salsa Agustina
; Dinda Tiara Kasih
; Herlyn Herlyn
Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Vol 2
, No 4
(2025)
The Rumah Merah Melaka heritage tourist area has an important historical value, but the information received by tourists about its historical value is still limited, so the understanding gained by tourists is not optimal. This community service activity aims to increase the historical literacy of tourists and the involvement of local business actors in cultural preservation through the provision of educational media and mentoring with participatory methods oriented to the needs of the target com...
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Marketing Performance of “Pelanusa” Patchwork Products in This Era 5.0
Widiya Dewi Anjaningrum
; Fransiska Sisilia Mukti
; Agus Purnomo Sidi
Proceeding of The International Conference on Economics and Business
Vol 1
, No 2
(2022)
Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have...
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