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Menampilkan 1–3 dari 3 artikel
Digital Communication Planning through Instagram for Product Marketing at Cavalry Gading Serpong Showroom
International Journal of Social Sciences and Communication
Vol 1
, No 4
(2025)
This study aims to analyze digital communication planning through Instagram to market MAKA Cavalry products at the MAKA Showroom in Gading Serpong . As a local automotive company producing electric motorcycles, MAKA Motors faces significant challenges from competitors and the importance of building brand awareness through digital media. The study used a qualitative approach using Regina Luttrell's Circular Model of SOME (Share, Optimize, Manage, Engage) as the foundation for its digital communic...
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Representasi Kepemimpinan dalam Film Sultan Agung Karya Hanung Bramantyo
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Vol 2
, No 5
(2025)
This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and...
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Representasi Superego pada Karakter Beruang dalam Kartun Masha and the Bear Episode Tracks of Unknown Animals
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Vol 2
, No 5
(2025)
The rapid growth of digital technology has significantly transformed the way children access entertainment, particularly through streaming platforms such as Netflix. One popular animated series, Masha and The Bear, especially the episode “Tracks of Unknown Animals,” presents rich visual symbolism suitable for analysis through a semiotic approach. This study applies Sigmund Freud’s psychoanalytic theory, focusing on the concept of the superego, to examine the character of the Bear, who demonstrat...
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