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Pengaruh Brand Equity dan Online Customer Reviews (OCRs) terhadap Keputusan Pembelian Produk The Originote pada Aplikasi Tiktok Shop
Gabriella Niken A.S
; Abdul Waris
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 2
, No 4
(2024)
Tiktok is the only social media that is widely used by shoppers to see product reviews before deciding to buy. One of the most searched content is beauty products. Research was conducted to determine the effect of brand equity and online customer reviews (OCRs) on purchasing decisions for The Originote products on the Tiktok Shop Application. This study focuses on The Originote skincare using quantitative methods. The sample used was Generation Z in Malang City with a multistage random sampling...
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Pengaruh Product Quality dan Experiential Marketing Terhadap Repurchase Intention Pada Produk Skincare Narcisse Beauty Care di Kota Probolinggo
Sindy Aliffiarantika
; Abdul Waris
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 4
(2024)
Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables of product quality, experiential marketing, and repurchase intention. Simpl...
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Pengaruh Price Discount dan Konsep Diri terhadap Keputusan Pembelian Produk Skintific pada Tiktok Shop
Inas Rahmania
; Abdul Waris
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 4
(2024)
Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing...
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