Social media is one of the devices that is now owned by almost all people. And social media is one of the ways for account owners from social media to interact easily without being disturbed by distance and time. As well as costs and also a much cheaper place. Because you only need to use the internet network alone. The use of social media is indeed one proof of how the development of science and technology is very sophisticated. And social media is a community need that is very profitable for society. Like 2 sides of a coin, apart from providing benefits, social media can also provide disadvantages for society. Especially in the socio-cultural sector and its changes. With the existence of social media, socio-cultural changes related to norms, habits, attitudes and also values contained in the community environment, will slowly erode and may be forgotten by people with new habits or norms. The progress and development of this technology can be seen by the increasingly advanced civilization of society and also on the social media side. And this development should pay attention to the impact that can arise in the community. Apart from providing losses, it turns out that there are distinct advantages for the community in introducing culture, traditions and also local wisdom to the community, especially in the province of North Sumatra.