This article explores the significance found in the lyrics of the song "Paris Berantai" by Anang Ardiansyah through Paul Ricoeur's hermeneutic approach. This song is among the plethora of traditional Banjar music that not only provides enjoyable melodies but also incorporates social imagery that mirrors the values of Banjar society, including love, yearning, struggle, identity, and social dynamics. The methodology employed is qualitative descriptive with hermeneutic research methods, which involve a thorough interpretation of song lyrics as social works. This research seeks to uncover the implications within the lyrics that musically and artfully express the intricacies of local culture. The findings reveal that this song is not merely a traditional musical composition but also serves as a medium for conveying the character and intellect of Banjar society. This analysis indicates that each lyric of the song holds a philosophical significance that reflects the perspectives of the Banjar people on time, social relationships, nature, and the impact of external societies. Furthermore, this song portrays the experience of profound love and acts as a channel for conveying moral, spiritual, and social messages within a sophisticated context.

This article discusses the use of persuasive language in cosmetic advertisements on the TikTok application. Persuasion is a text that aims to invite or persuade others to take a certain action. In other words, Persuasion is used to convey a certain Intention so that the audience can carry out or accept the ideas of the author of the text. This means that persuasive writing has the ability to generate certain stimuli that are important to the author. In this study, the researcher chose a qualitative method to conduct research on the use of persuasive language in cosmetic advertisements on the TikTok application. In data collection, researchers used techniques such as capturing images, listening, and taking notes. The data used in this study were cosmetic advertisements viewed on the TikTok application which included persuasive techniques. In this study, researchers found two of the seven types of persuasive language. There are two techniques used, namely rationalization which explains the content, and the results after using cosmetics and suggestions are influencing and persuading others to accept a certain position without providing a basis for trust.