Micro, Small and Medium Enterprises (MSMEs) are an important sector that supports the community's economy. The COVID-19 pandemic has had a negative impact in the form of a significant decrease in income due to restrictions on product marketing. The new normal situation will make people's lifestyles very dependent on the use of information technology. The aim of this community service is to provide assistance and training in improving marketing. The method in this community service is quantitative descriptive by means of mentoring and training. Marketing digitalization support activities will be carried out in three stages: education, mentoring and sustainability assessment. Training will be provided to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of marketing digitalization. Mentoring activities are carried out to ensure partners are able to apply the technology and training provided. In the end, the outcome that partners as MSME actors want to achieve is an increase in the economic scale of MSMEs

The agricultural industry is crucial for the national economy's growth, and the government is committed to advancing development policies. However, challenges persist, necessitating collaboration between the private sector, government, and other stakeholders. This study examines the impact of the Corporate Social Responsibility program on farmers' income in North Halmahera Regency. The study was carried out specifically in the districts of Kao Teluk, Malifut, Kao, Kao Barat, and Kao Utara, between December 2022 and March 2023. The data utilized in this study were gathered through interviews and a questionnaire administered to one hundred respondents, specifically farmers who had benefited from the Community Development and Empowerment of Corporate Social Responsibility program and were deliberately selected using a purposive sampling method. The research employed the Structural Equation Model approach for data analysis and processing, utilizing Microsoft Excel and the SmartPLS application version 4. According to the study's findings, farmer participation and perceptions significantly and positively impacted the implementation of the Corporate Social Responsibility program. Similarly, smallholder participation, perceptions, and the execution of the Corporate Social Responsibility program have a substantial and favorable impact on farmers' income. Enhanced farmer participation is directly proportional to improved farmer perception, thereby facilitating the successful execution of the CSR program and guaranteeing favorable outcomes, impacts, and agricultural sustainability-thereby augmenting farmers' incomes.