XYZ is a company engaged in the metal casting and machining industry, playing a role as a company that produces products and markets its products in various regions. The formulation of marketing strategy analysis needs to be carried out in this research so that it can compete more with other competitors. While SWOT is an analytical method that is widely used to determine strategic factors, which are based on strengths, weaknesses, opportunities and threats, owned by a company. But in fact the SWOT method raises many alternative strategies, making it less efficient in determining the marketing strategy decisions to be used. Therefore, the Analytical Hierarchy Process (AHP) method is needed, with this method you can choose the best alternative based on information on the most preferred alternative. Because this method can focus on a problem to be solved and can be framed in a more organized frame of mind, so that decision making can be more effective on existing problems, namely Strength Opportunity (SO), Weakness Opportunity (WO), Strength Threats (ST), Weakness Threats (WT). The determination of the AHP method produces Weakness Threats (WT) with the highest weight of 5.61 as the strategy chosen to be applied to PT. XYZ, namely, always continue to innovate in utilizing technology properly, especially in marketing management so that the product promotion process can be maximized, then by continuing to be active in promoting so as not to lose competitiveness with the popularity of other competitors.

The sawmill machine is one of the machines highly used in the cutting process n furniture production at PT X. The sawmill machine used at PT X experiences various problems, including damage and damage repair time in more than 15% of the total production time. The event of machine failures also causes several impacts, such as low target achievement and non-uniform quality. The Overall Equipment Effectiveness (OEE) gets an average OEE value for the period January 2021 - June 2021 of 46.79%, which is still far from the ideal standard value of Overall Equipment Effectiveness, which is 85%. Factors that greatly influence the low value of OEE based on. The sixth significant losses analysis is rework losses of 17.48%, followed by breakdown losses and reduced speed losses, which both have a percentage of 16.12%. Meanwhile, for Set up and Adjustment Loss, Idling Minor Stoppage, and Scrap or Yield Loss, the portions are relatively small, less than 5%.