The Magelang branch of J.CO Donuts & Coffee is the market leader for the donut and coffee business in Magelang City. However, nowadays there are many brand competitors offering donuts and coffee similar to J.CO Donuts & Coffee. These competitors are both from multinational brands, based on observations via Google Maps it is known that there are 206 brands in Magelang in the form of cafes and donut businesses. because many competitors make consumers have many other choices and increase the possibility of customers choosing to enjoy coffee other than J.CO Donuts & Coffee. The research design used in this research is descriptive statistical research using a quantitative approach. In this study, the sample was taken using random sampling technique, the sample size in this study was determined by the Cochran formula, the calculation was rounded off to 96 samples. The data analysis technique used by the researcher is multiple linear regression analysis. The correlation coefficient value of 0.29 in the marketing mix means that any increase in the marketing mix will increase consumer satisfaction by 0.29 or 29%. The correlation coefficient value of 0.78 means that any increase in service quality will result in customer satisfaction of 0.78 or 78%. This means that the higher the work environment, the performance of teachers and employees will increase. This study concludes that the marketing mix and service quality affect customer satisfaction at J.CO Donuts & Coffee, Artos Mall Magelang branch..

Suatu perusahaan pasti bertujuan untuk mendapatkan keuntungan. Perusahaan juga mempunyai maksud untuk memakmurkan pemilik dengan cara memaksimumkan nilai perusahaan. Semakin tinggi nilai suatu perusahaan akan mencerminkan bahwa memiliki kemakmuran yang tinggi bagi pemilik saham. Penelitian ini dilakukan dengan tujuan untuk memberikan bukti empiris pengaruh kebijakan hutang dan profitabilitas terhadap nilai perusahaan pada perusahaan sektor pertanian yang terdaftar di BEI periode 2019-2021. Penelitian ini menggunakan populasi perusahaan  sektor pertanian yang tercatat pada BEI pada tahun 2019 – 2021. Kemudian penggunaaan sampel didapat dengan cara mengadopsi metode purposive sampling.  Metode uji statistic deskriptif  dan uji regresi linier berganda  menjadi teknik analisis data pada penelitian ini.  Penelitian ini memberikan hasil bahwa kebijakan hutang dan profitabilitas tidak memiliki pengaruh pada variabel nilai perusahaan.

A company definitely aims to make a profit. The company also has a purpose to prosper the owners by maximizing the value of the company. The higher the value of a company will reflect that it has high prosperity for stock owners. This study was conducted with the aim of providing empirical evidence of the influence of debt and profitability policies on corporate value in agricultural sector companies listed on the IDX for the 2019-2021 period. This study uses the population of agricultural sector companies recorded on the IDX in 2019-2021. Then the use of samples obtained by adopting purposive sampling method.  Descriptive statistical test method and multiple linear regression test into data analysis techniques in this study.  This study gives the result that the debt policy and profitability have no influence on the variable value of the company.