This research aims to find out and analyze the Brand Association of Bango Soy Sauce Products. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 95 people as respondents through google forms. The results showed that the basis for purchasing decisions by consumers towards Kecap Bango products was determined by Delicious taste to be a cooking raw material, Quality cooking raw materials, Using quality soybeans, Comfortable in consumption, Easy to get in stores, More familiar than other soy sauce products and Superior to other products.

This study aims to determine and analyze the effect of financial literacy and parental socialization both simultaneously and partially on the interest in saving at the Bank in students of the Management Study Program of Bina Sarana Informatika University. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 100 students as respondents through google forms. The results showed that financial literacy and parental socialization had a significant influence on interest in saving at the Bank. Simultaneously, financial literacy and parental socialization have a positive and significant effect on the interest in saving at the Bank in Management study program students of Bina Sarana Informatika University.