This study aims to analyze the impact of radio broadcasting practicums on the public speaking abilities of Communication and Islamic Broadcasting students at the State Islamic University of North Sumatra. A qualitative approach was employed, involving observations and semi-structured interviews with five active participants in the broadcasting practicum. The findings reveal that radio broadcasting practicums significantly enhance students' speaking skills, through improved articulation, intonation, and effective listening abilities. Factors such as direct interaction with listeners and strong academic support were found to be crucial in facilitating these improvements. The study recommends enhancements to practicum facilities, integration of more effective feedback sessions, and emotional management training to support students in handling the pressures of live broadcasting.

This research aims to examine the strategies of commercial radio broadcasting in the digital age. Despite having a long history as one of the oldest mass media, radio remains relevant today. This research uses the literature study method. The findings show that the strategies of commercial radio broadcasting involve the use of digital platforms for streaming, content diversification including videos and podcasts, and the utilization of user data for personalization. The main challenges faced include retaining audience attention, improving content quality, cost-effectiveness, and maintaining privacy. However, the digital era also brings opportunities such as increased connectivity with listeners, content diversity, new advertising possibilities, and advancements in technologies like artificial intelligence.

Broadcasting management is intended so that the media and the broadcasting industry can maximize the purpose of broadcasting itself, namely providing information, providing education and providing entertainment to the public. Through broadcasting management, it is hoped that the broadcasting industries will be able to actualize each program properly. Radio and television, which are included as public press media, must also experience development in terms of operations, production or programs that will be conveyed to the public. With the presence of development and management, all problems that will hinder the smooth running of the program will be resolved. The approaches that must be taken are also very varied, for example the approach by means of comparative study methods or upgrading in terms of human resources or facilities that will be used to support the smooth running of the program, especially radio and television programs.

The programs and strategies that must be carried out by the broadcast media in dealing with this are the coordination of the national revival movement which is directed primarily at strengthening the resilience of the community and the nation against all efforts to destroy the character and cultural values of the nation. , the state, not only very broad, but also fast and efficient. simultaneously. Broadcast media in carrying out their duties as service media, disseminator of information, inheritance of cultural values, educating, entertaining, social control, advertising media, must be able to convey messages so that the public can obtain clear, complete, honest, ethical and moral and objective information. The conclusion of this discussion is that the function of media coverage and broadcasting needs to be studied to make it easier if you want to do a media program, and some of the functions of the media themselves in providing knowledge to the audience in accordance with ethics. . value for broadcasting and reporting activities.
 

Media online merupakan salah satu media yang sekarang menjadi sebuah alat dan sarana untuk mendapatkan informasi dan hiburan. Kehadiran media online mempermudah khalayak untuk mendapatkan informasi, bahkan informasi yang berada sangat jauh untuk dijangkau. Kecepatan dan kemudahan media online dalam mengakses informasi menjadi salah satu kelebihan sebuah media yang sangat dibutuhkan khalayak sekarang ini. Awal mula kehadiran internet membuat banyak orang yang meragukan kelebihan internet mampu menyingkirkan media massa sebelumnya. Mulai dari media cetak, apalagi pada media penyiaran seperti radio dan televisi karena internet yang dirasa tidak mudah dan terbilang mahal dalam mengaksesnya.