This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively cheap for premium quality and offers discounts for large purchases. In easily accessible marketing places such as buyers can visit the place of sale directly or orders can be delivered to buyers directly. As well as the promotion methods carried out offline and online through social media.

Farmer regeneration is a strategic element in achieving sustainable agricultural development, especially amid the overall decline in the farming population. This study aims to identify the demographic trends of young farmers and examine their readiness in adopting agricultural technology in Tasikmalaya City. The research employs a descriptive qualitative approach using secondary data obtained from the Central Bureau of Statistics, the Ministry of Agriculture, and various scientific literature. The findings reveal that despite the overall decrease in the number of farmers, the number of young farmers has increased in recent years, indicating potential for regeneration in the agricultural sector. Young farmers tend to be more open to innovation and possess relatively strong digital literacy; however, the adoption of agricultural technology remains limited to specific aspects and has not fully integrated into the entire production process. The main challenges include limited access to capital, underdeveloped digital infrastructure, and a lack of technical training and mentoring. Therefore, comprehensive policy interventions are necessary, including strengthening farmer regeneration policies, improving supporting infrastructure, and promoting community-based mentoring to accelerate the adoption of agricultural technology among young generations.

Agroindustry plays a crucial role in the economy, particularly in supporting food security and creating business opportunities in rural areas. However, to remain competitive in an increasingly challenging market, a comprehensive evaluation of financial performance is essential. This study aims to analyze the financial performance of the Tahu Bulat Agroindustry in Buniasih Hamlet, Muktisari Village, Cipaku Subdistrict, Ciamis Regency, using the Du Pont System approach over the 2022–2024 period. The analysis focuses on five key indicators: Assets Turnover, Net Profit Margin, Return on Investment (ROI), Equity Multiplier, and Return on Equity (ROE). The results reveal an average Assets Turnover of 1.42 times, indicating effective asset utilization in generating sales. The average Net Profit Margin of 17.80% reflects the company’s ability to generate net profit from sales. The average ROI of 25.55% indicates efficient asset utilization. The Equity Multiplier has an average of 4.77 times, demonstrating the contribution of the capital structure to asset management. Meanwhile, the average ROE of 125.54% highlights high returns on equity, despite significant declines in the final year. The study concludes that the financial performance of the agroindustry is generally good, but declining indicators in the last year require strategies to improve efficiency and asset management. It is recommended that the company reevaluate its capital structure and enhance operational efficiency to ensure business sustainability.

The tourism sector in Indonesia is growing rapidly thanks to the abundant natural, social, cultural and regional potential. One educational tourist attraction that is currently developing is Arjuna Farm in Tasikmalaya City, which offers the concept of integrating the agricultural and fisheries sectors with the application of IoT (Internet of Things) technology. This research aims to analyze the application of IoT technology to support hydroponic production management at Arjuna Farm, especially in increasing the effectiveness, efficiency and quality of agricultural products. The research used a case study approach with a qualitative descriptive method, involving direct observation, in-depth interviews with the main managers (Mr. Andi and Mrs. Selvi), as well as analysis of secondary data from various literary sources. The research location was chosen by purposive sampling, located at Jalan Situ Cibereum, Tamanjaya, Tamansari, Tasikmalaya City, during November 2024. The research results show that POAC (Planning, Organizing, Actuating and Controlling) based management is implemented well, supported by IoT systems such as automatic watering, drip irrigation. This technology enables efficient and real-time production management, thereby maintaining the quality and sustainability of harvests, as well as increasing the attractiveness of Arjuna Farm as an educational tourist attraction based on modern technology.

The low interest of the community in entrepreneurship, which is often caused by the lack of early entrepreneurship education, is a major challenge. Islamic boarding schools, as religious-based educational institutions, have great potential to contribute to producing entrepreneurs through providing entrepreneurship to their students. This study analyzes the relationship between entrepreneurship provision in managing business units and the interest in entrepreneurship of students at the Sabilul Huda Islamic Boarding School, Tasikmalaya City, using a quantitative survey method. The sample consisted of 30 students who were actively involved in the Islamic boarding school business unit, with data collected through a Likert scale questionnaire. The results of the study showed that entrepreneurship provision had a positive and significant relationship with the interest in entrepreneurship of students, as evidenced by the correlation coefficient value of 0.653. This finding indicates that the better the entrepreneurship provision, the higher the interest of students in entrepreneurship. This study emphasizes the importance of the intensity and quality of entrepreneurship programs in supporting the development of competitive young entrepreneurs, especially in Islamic boarding schools, in order to support national economic growth.