This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.

The rapid growth of digital transactions in Indonesia has significantly transformed consumer behavior and the economic landscape. Despite this progress, various challenges, particularly in consumer protection, remain unresolved. Current regulations, including the Consumer Protection Law (UUPK) and the Information and Electronic Transactions Law (UU ITE), provide a foundational legal framework, yet their implementation has been inconsistent and often ineffective. This research aims to evaluate the policies governing consumer protection in digital transactions and identify strategies for improvement. A qualitative approach, utilizing SWOT analysis, was employed to examine the strengths, weaknesses, opportunities, and threats within the existing framework. Data were gathered from in-depth interviews with stakeholders and analysis of relevant legal and policy documents. The findings reveal significant gaps in consumer literacy, ineffective dispute resolution mechanisms, and insufficient adoption of advanced technologies like blockchain. However, the rapid growth of the digital economy and initiatives such as "Indonesia Digital 2025" present substantial opportunities for strengthening consumer protection. Cybersecurity risks and reliance on foreign platforms remain critical threats that necessitate immediate attention. This study contributes by providing actionable recommendations for policymakers, including harmonizing regulations, enhancing digital literacy programs, and promoting local technological innovation. The findings also highlight the importance of collaboration between government, industry stakeholders, and international organizations to create a robust and inclusive digital ecosystem. These insights offer valuable guidance for future policy reforms and practical implementations in the context of Indonesia’s digital economy.

Multinational corporations (MNCs) face significant ethical challenges when operating across diverse cultural environments, where differing norms and values can create conflicts in decision-making processes. This study examines how cultural dimensions, such as power distance and collectivism, influence ethical decision-making within MNCs, with a specific focus on operations in Indonesia. Using a qualitative approach, the research integrates thematic analysis of case studies and interviews with corporate managers. Data were also triangulated with organizational documents and industry reports. The findings reveal that high power-distance cultures, such as Indonesia, favor centralized decision-making, with ethical dilemmas typically resolved by senior leadership. While this hierarchical approach ensures efficiency, it often compromises transparency and accountability. Conversely, the collectivist orientation emphasizes group consensus and community engagement, fostering inclusivity but occasionally delaying resolution. For instance, case studies on bribery, environmental violations, and gender equality initiatives demonstrate the critical role of cultural adaptation in achieving ethical outcomes. Notably, participatory approaches involving local stakeholders improved trust and alignment with community expectations, enhancing reputational outcomes by 20% compared to centralized strategies. The study concludes that effective ethical frameworks for MNCs must balance global standards with cultural sensitivities. Recommendations include the adoption of culturally adaptive ethical policies, inclusive leadership training, and robust stakeholder engagement strategies. These findings offer valuable insights for MNCs aiming to navigate ethical complexities in culturally heterogeneous environments, contributing to both theoretical and practical advancements in global business ethics

The digital transformation driven by advances in Artificial Intelligence (AI) technology has reshaped the media industry landscape in Indonesia. Although many media companies have adopted AI to enhance content efficiency and relevance, challenges in integrating this technology remain a significant issue. This research aims to explore the impact of AI implementation on the production, distribution, and consumption of media content in Indonesia, while also identifying the challenges and opportunities the industry faces. The methodology employed in this study is a case study approach, involving an analysis of several prominent media platforms in Indonesia, such as Kompas.com and Detik.com. Data were collected through interviews with industry practitioners and content analysis of published materials. The findings indicate that AI implementation has improved content personalization and operational efficiency but has also raised concerns about user privacy and the social implications of automation. The conclusions of this study underscore the importance of developing balanced strategies to harness AI's potential while addressing emerging ethical and social challenges. This research provides practical recommendations for stakeholders in the media industry to effectively and sustainably integrate AI into their operations.

The aim of this research is to examine the role of social media marketing in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies on the island of Java. The research method was carried out quantitatively by collecting data by distributing questionnaires via electronic forms and printed formats which were delivered directly to respondents where the respondents were directors who worked for contractor companies in Central Java province. The sampling technique was carried out purposively based on the criteria of directors who had worked for a minimum of five years at contractor companies in Central Java province. Based on these criteria, there are 225 company directors who have met these criteria. The data was analyzed using AMOS 22 statistical software. The research results showed that digital marketing capabilities had a positive and significant effect on social media marketing. Digital marketing capabilities do not have a positive and significant effect on marketing performance, and social media marketing has a positive and significant effect on marketing performance.

Dewasa ini, semakin banyak pekerjaan yang menyoroti pentingnya jaringan sosial dalam mengukur dinamika internal untuk organisasi penjualan, dimana jejaring sosial sering diartikan sebagai  pola interaksi antar pribadi yang kompleks dari suatu ikatan sosial dimana ikatan antar pihak tersebut berfungsi sebagai saluran informasi dan aliran sumber daya. Oleh karena itu, kinerja tenaga penjual sering sekali diukur dari tindakan yang dilakukan tenaga penjual untuk bermanuver dan mempengaruhi orang-orang di dalam organisasi mereka sendiri maupun diluar organisasi.Kemampuan wiraniaga untuk menciptakan nilai dengan memanfaatkan sumber daya internal dan memanfaatkan kemampuan perusahaan untuk mengatasi masalah dan kebutuhan pelanggan dapat menjadi pembeda penting di pasar yang ramai. Selain itu, ketika pembeli menjadi lebih besar, lebih canggih, dan lebih kuat di tengah beragam penawaran kompetitif, risiko komoditisasi menjadi semakin relevan bagi penjual, sehingga memunculkan pendekatan penjualan yang lebih terintegrasi yang membutuhkan upaya dan kerja sama dari berbagai anggota dalam suatu organisasi.Tujuan dari penelitian ini adalah untuk menguji pengaruh kerjasama memanfaatkan jejaring pelanggan (customer network co-utilization) guna meningkatkan kinerja penjualan dari tenaga penjual sepeda motor di Jawa Tengah . Teknik pemilihan sampel secara purposive berdasarkan kriteria pelanggan yang telah menjadi pelanggan minimal satu tahun pada produsen sepeda motor di Jawa Tengah. Berdasarkan kriteria tersebut terdapat 255 pelanggan yang dipilih . Analisis kuantitatif dalam penelitian ini digunakan Program IBM AMOS 22.