Ship KM. Egon is one of PT Indoneisan National Shiiping fleets that seves the Indonesian people for smooth sea transportation. This ship is a ship made in Germany in 1991 with a length of 94,30 meters and a windth of 16 meters which is one of the means of transportation that crosses various islands. In one voyage this ship is capable of transportation 500 pax of vehicles, loads of goods passengers with a capacity of 500 passengers with the destination of KM ship. Egon it self is Sheet Harbor, Waingapu Port, Surabaya Port, Batulicin Port, and Pare-pare Port. This study aims to determine the effect of Quality/Service Quality, Corporate Image, Safety Assurance on Passenger’s Decisions to Use the KM Ship Egon especially at PT. Pelni Surabaya Branch, the population in this study were passengers on the KM Egon ship owned by PT. Pelni Surabaya Branch and the sampels used in this study were 92 respondents. Data collection methods used are observation (Observation), interviews, and distribution of questionnaires. The sampling technique used is non-probability sampling purposive sampling type, then the data is analyzed using multiple linear regression with the help of (software) Statistical Package For Social Science (SPSS) Version 26. The regression formulation in this study is as follows:     Y = 1.785 + 0,310X1 + 0,202X2 + 0,220X3 + µ. From this equation, it is known that the most dominant variable influencing passenger decisions is the corporate image variable with a regression coefficient of 0.202. The R2 (R Square) test obtained results of 0.517 or 51,7% which means that Passenger Decisions are influenced by the variables of Quality/Service Quality, Corporate Image, Safety Assurance which are 51,7% and other factors that affect Shipping Safety at PT. Pelni Surabaya Branch, which is 48,3%.

Terminal merupakan salah satu komponen dari sistem transportasi yang mempunyai fungsi utama sebagai tempat pemberhentian sementara kendaraan umum untuk menaikkan dan menurunkan penumpang dan barang hingga sampai ke tujuan akhir suatu perjalanan. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas terminal, volume kendaraan penumpang, dan lokasi terminal dengan kinerja operasional terminal Ir. Soekarno Kab. Klaten. Populasi pada penelitian ini semua masyarakat yang menggunakan terminal Ir. Soekarno Kab. Klaten dan sampel sebanyak 100 responden. Dengan teknik non-probability sampling, jenis sampling kuota. Pengumpulan data menggunakan kuesioner, dan metode analisis yang digunakan adalah analisis regresi linier berganda. Dari hasil penelitian ini dapat diketahui bahwa model persamaan linier berganda : Y   =  -0,331  +  0,538X1  +  0,222X2  +  0,245X3  +  µ menunjukkan bahwa ada pengaruh positif secara parsial Fasilitas Terminal (X1), Volume Kendaraan Penumpang (X2), dan Lokasi Terminal (X3) terhadap Kinerja Operasional Terminal (Y). pengaruh variabel independen dalam penelitian ini nilai korelasi koefisien determinasi (adjuster R2) sebesar = 0,607, yang artinya 60,7% variasi variabel terikat kinerja operasional terminal dapat dijelaskan oleh variabel fasiliitas terminal, volume kendaraan penumpamg, dan lokasi terminal. Sedangkan sisanya yaitu 39,3%, dijelaskan oleh sebab-sebab yang lain diluar variabel yang diteliti.
Kata Kunci : Fasilitas Terminal, Volume Kendaraan, Lokasi Terminal, dan Kinerja Operasional Terminal.