The purpose of this study is to determine the influence of employee perception on the job creation law regarding the certainty of employee rights, job opening, employee comfort and security, and to help employees affected by layoffs to work motivation both partially and simultaneously. The method used was the quantitative method, the data used was secondary data and primary data obtained from the distribution of questionnaires to be filled out by 92 respondents, data analysis was using multiple linear regression analysis, hypothesis testing using t-test and f-test. The results of the study showed that the certainty of employee rights, job opening, employee comfort, and helping employees affected by layoffs had a significant effect on work motivation in the network in Taman Rekerasi Sengkaling, both partially and simultaneously.

This research was caused by the changing environment and other supporting factors. The changing of business pattern of Seller Market to Buyer Market made a company has to adapt their need and changing behaviour. By having this base a company need to do market segmenting, targeting, and positioning with broadcast program in order to serve customers having different characteristics. This research proposed to find out Segmenting, Targeting and Positioning (STP) Application in Mitra 97.0 Fm Radio Station of Batu City in considering the marketing strategy by determining STP. This research used descriptive method reflecting the execution of STP and the shortage of the company in implementing STP. Form the analysis result done, Mitra 97.0 Fm Radio of Batu City tried to serve the large market and divide its customers (listeners) in several segmenting variables.