Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly through their contributions to the formation of Gross Domestic Product (GDP) and employment absorption. MSMEs are also recognized for their strong economic resilience, making them a key pillar of national financial and economic stability. Acknowledging this significance, through the Student Community Service Program (KKM), Group 36 conducted training and mentoring for MSME actors in Bulakan Village over a two-month period. This initiative aimed to enhance the understanding of MSME actors regarding the critical impact of branding, packaging design, and product innovation on marketing strategies. The outcomes of this activity include the creation of distinctive product branding and logos, as well as innovations that have the potential to improve the quality of MSME products.

The purpose of this study is to describe the types of metaphors, namely, anthropomorphic, animalistic, and synesthetic as well as the meaning in the text of the ri Kajang tide as the embodiment of the local culture of the Kajang people. This research was conducted for about two months in the Kajang Ammatoa Area, Bulukumba Regency. This research is a research with a qualitative approach. Based on the results of the analysis and discussion of the use of figurative language in the text of the ri Kajang tide, it can be concluded that the results of this study indicate that there are various forms of figurative language found in the text of the ri Kajang ri. contained in the text of the tide ri kajang. The findings related to figurative language metaphor and the meaning of the text of the ri kajang pair are as many as 13 data. There are four data of anthropomorphic metaphors, five data of animal metaphors, and four data of synesthetic metaphors.

There are several problems found in this research, such the material used by teacher was not related to the major, textbook for  students was not provide the material related to their major, and the material only taken from the internet by teacher randomly. This research is research and development which uses the theory of Sugiyono. The stages in this development are research, developing, validation, and testing. The subjects in this study were 36 students from the tenth grade of Computer and Network Engineering. The need analysis shows, students want to learn reading material that is related to their major and useful when they work after graduation. For validation by expert, the English reading material is categorized as "Very Valid" with the percentage score obtained is 83%. The practical results that have been given to teacher and students, the English reading material is categorized as "Very Practice" with  score 92%. And the last, the effectiveness of the English reading material is effective, it gets a significant value of 0.00 which is <0.05,it means that the English reading material is effective. So overall, the developing of English reading material is  accordance with the needs of students majoring in computer and network engineering.